| 000 | 01038cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 16657941 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226165630.0 | ||
| 008 | 110218s2012 njua b 001 0 eng | ||
| 010 | _a 2011007121 | ||
| 020 | _a9780132128322 (alk. paper) | ||
| 020 | _a0132128322 (alk. paper) | ||
| 035 | _a(OCoLC)ocn703104561 | ||
| 040 |
_aDLC _cBD-DhUL _dYDX _dYDXCP _dDLC |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a659.1072 _222 _bDAA |
| 100 | 1 |
_aDavis, Joel, _d1950- |
|
| 245 | 1 | 0 |
_aAdvertising research : _btheory and practice / _cJoel J. Davis. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2012. |
||
| 300 |
_axxviii, 675 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xResearch. |
|
| 906 |
_a0 _bvip _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 955 |
_bxj15 2011-02-18 _ixj15 2011-02-18 (telework) _axj15 2011-02-18 to Dewey _axd07 2011-07-01 1 copy rec'd., to CIP ver. _axn04 2012-06-28 Copy 2 rec'd, to CIP ver. |
||
| 999 |
_c141803 _d141803 |
||