000 00511nam a22001817a 4500
003 BD-DhUL
005 20161226170242.0
008 161226s1959 xxu||||| |||| 00| 0 eng
040 _aBD-DhUL
_cBD-DhUL
082 _a359.1
_bKIA
100 1 _a Kirkpatrick,C. A.
245 1 0 _aAdvertising :
_bmass communication in marketing /
_cC. A. Kirkpatrick
260 _aBoston :
_bMifflin ,
_c1959
300 _a 8, 638p. :
_bill. ;
_c22 cm.
500 _aIncludes index.
650 0 _aAdvertising
942 _2ddc
_cBK
999 _c141812
_d141812