000 | 00511nam a22001817a 4500 | ||
---|---|---|---|
003 | BD-DhUL | ||
005 | 20161226170242.0 | ||
008 | 161226s1959 xxu||||| |||| 00| 0 eng | ||
040 |
_aBD-DhUL _cBD-DhUL |
||
082 |
_a359.1 _bKIA |
||
100 | 1 | _a Kirkpatrick,C. A. | |
245 | 1 | 0 |
_aAdvertising : _bmass communication in marketing / _cC. A. Kirkpatrick |
260 |
_aBoston : _bMifflin , _c1959 |
||
300 |
_a 8, 638p. : _bill. ; _c22 cm. |
||
500 | _aIncludes index. | ||
650 | 0 | _aAdvertising | |
942 |
_2ddc _cBK |
||
999 |
_c141812 _d141812 |