| 000 | 00822nam a2200253 4500 | ||
|---|---|---|---|
| 001 | 1743983 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226170628.0 | ||
| 008 | 701016s1970 mauabh b 001 0 eng | ||
| 010 | _a 75017249 | ||
| 040 |
_aDLC _cBD-DhUL _dDLC |
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| 082 | 0 | 0 |
_a659.1 _bLIA |
| 100 | 1 | _aLittlefield, James E. | |
| 245 | 0 | 0 |
_aAdvertising : _cby James E. Littlefield [and] C. A. Kirkpatrick. _b mass communication in marketing |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bHoughton Mifflin, _c1970 |
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| 300 |
_ax, 544 p. : _billus. ; _c24 cm. |
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| 500 | _aPrevious editions by C. A. Kirkpatrick. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aKirkpatrick, Charles Atkinson, _ejoint author. |
|
| 906 |
_a7 _bcbc _corignew _d2 _encip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c141817 _d141817 |
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