000 00828nam a2200277 i 4500
001 3216105
003 BD-DhUL
005 20161226170935.0
008 790123s1978 enkah b 001 0 eng
010 _a 78319446
015 _aGB78-17566
020 _a0712101667 :
_c£4.25
040 _aDLC
_cBD-DhUL
_dDLC
082 0 0 _a659.1
_bNIA
100 1 _aNicholl, David Shelley.
245 1 0 _aAdvertising ; its purpose, principles and practice /
_cby David Shelley Nicholl.
250 _a2nd ed.
260 _aPlymouth :
_bMacdonald and Evans,
_c1978.
300 _axi, 228 p. :
_bill., facsim. ;
_c21 cm.
500 _aIncludes index.
504 _aBibliography: p. [213]-214.
650 0 _aAdvertising.
650 0 _aAdvertising campaigns.
906 _a7
_bcbc
_corignew
_d3
_encip
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c141822
_d141822