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008 091208s2010 nju b 001 0 eng
010 _a 2009051245
020 _a9780470547816 (pbk.)
020 _a0470547812 (pbk.)
035 _a(OCoLC)ocn437299502
040 _aDLC
_cDLC
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_dMOF
_dYDXCP
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050 0 0 _aHF5415.1265
_b.S393 2010
082 0 0 _a658.872
_222
_bSCN
100 1 _aScott, David Meerman.
245 1 4 _aThe new rules of marketing and PR :
_bhow to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly /
_cDavid Meerman Scott.
246 3 _aNew rules of marketing and public relations
250 _a2nd ed.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_cc2010.
300 _axxx, 289 p. ;
_c23 cm.
500 _aRev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.
500 _aIncludes index.
650 0 _aInternet marketing.
650 0 _aPublic relations.
942 _2ddc
_cBK
999 _c141827
_d141827