000 00779cam a2200265 a 4500
001 2368388
003 BD-DhUL
005 20161226171955.0
008 840516s1985 caua b 001 0 eng
010 _a 84011831
020 _a0534038794 (pbk.)
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a659.1322
_bJEC
100 1 _aJewler, A. Jerome.
245 1 0 _aCreative strategy in advertising /
_cA. Jerome Jewler.
250 _a2nd ed.
260 _aBelmont, Calif. :
_bWadsworth,
_cc1985.
300 _axvi, 304 p. :
_bill. ;
_c23 cm.
490 0 _aWadsworth series in mass communication.
500 _aIncludes index.
504 _aBibliography: p. 293-294.
650 0 _aAdvertising copy.
650 0 _aAdvertising layout and typography.
942 _2ddc
_cBK
999 _c141837
_d141837