000 | 00779cam a2200265 a 4500 | ||
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001 | 2368388 | ||
003 | BD-DhUL | ||
005 | 20161226171955.0 | ||
008 | 840516s1985 caua b 001 0 eng | ||
010 | _a 84011831 | ||
020 | _a0534038794 (pbk.) | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
082 | 0 | 0 |
_a659.1322 _bJEC |
100 | 1 | _aJewler, A. Jerome. | |
245 | 1 | 0 |
_aCreative strategy in advertising / _cA. Jerome Jewler. |
250 | _a2nd ed. | ||
260 |
_aBelmont, Calif. : _bWadsworth, _cc1985. |
||
300 |
_axvi, 304 p. : _bill. ; _c23 cm. |
||
490 | 0 | _aWadsworth series in mass communication. | |
500 | _aIncludes index. | ||
504 | _aBibliography: p. 293-294. | ||
650 | 0 | _aAdvertising copy. | |
650 | 0 | _aAdvertising layout and typography. | |
942 |
_2ddc _cBK |
||
999 |
_c141837 _d141837 |