| 000 | 00808pam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 2708046 | ||
| 003 | BD-DhUL | ||
| 005 | 20170128163226.0 | ||
| 008 | 760907s1977 nyua b 001 0 eng | ||
| 010 | _a 76043997 | ||
| 020 | _a0070720673 | ||
| 020 | _a007099675X | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 050 | 0 | 0 |
_aHF5823 _b.W7 1977 |
| 082 | 0 | 0 |
_a659.1 _bWRA |
| 100 | 1 |
_aWright, John Sherman _d1920- |
|
| 245 | 1 | 0 |
_aAdvertising / _cJohn S. Wright ... [et al.]. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1977. |
||
| 300 |
_axiii, 769 p. : _bill. ; _c24 cm. |
||
| 490 | 0 | _aMcGraw-Hill series in marketing ; | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c141860 _d141860 |
||