| 000 | 00730pam a2200241 i 4500 | ||
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| 001 | 2708046 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226174656.0 | ||
| 008 | 760907s1962 nyua b 001 0 eng | ||
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| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 050 | 0 | 0 |
_aHF5823 _b.W7 1977 |
| 082 | 0 | 0 |
_a659.1 _bWRA |
| 100 | 1 |
_aWright, John Sherman _d1920- |
|
| 245 | 1 | 0 |
_aAdvertising / _cJohn S. Wright ... [et al.]. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1962. |
||
| 300 |
_axiii, 590 p. : _bill. ; _c24 cm. |
||
| 490 | 0 | _aMcGraw-Hill series in marketing ; | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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