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| 001 | 8446447 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226174957.0 | ||
| 008 | 721003s1964 nyua b 000 0 eng | ||
| 010 | _a 63023457 | ||
| 015 | _aGB64-18053 | ||
| 035 | _a(OCoLC)421487 | ||
| 040 |
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| 042 | _apremarc | ||
| 050 | 0 | 0 |
_aHF5823 _b.H36 1964 |
| 082 |
_a659.1 _bHEA |
||
| 100 | 1 |
_aHepner, Harry Walker _d1893-1984. |
|
| 245 | 1 | 0 |
_aAdvertising : _bcreative communication with consumers / |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill; _c1964. |
||
| 300 |
_a692 p. : _billus. ; _c24 cm. |
||
| 500 | _aFirst ed. published in 1941 under title: Effective advertising. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 906 |
_a7 _bcbc _coclcrpl _du _encip _f19 _gy-gencatlg |
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| 942 |
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| 999 |
_c141879 _d141879 |
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