000 00736cam a22002531 4500
001 9822533
003 BD-DhUL
005 20161226175336.0
008 730607s1959 xx 000 0 eng
010 _a 59001563
035 _a(OCoLC)638205
040 _aDLC
_cPPi
_dDLC
_dBD-DhUL
042 _apremarc
050 0 0 _aHF5823
_b.K39
082 _a659.1
_bKIA
100 1 _aKirkpatrick, Charles Atkinson.
245 1 0 _aAdvertising :
_bmass communication in marketing /
260 _aBoston :
_bHoughton Mifflin;
_c1959.
300 _a638 p. :
_billus. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
906 _a7
_bcbc
_coclcrpl
_du
_encip
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c141884
_d141884