000 00774cam a22002651 4500
001 6104857
003 BD-DhUL
005 20161226191244.0
008 731015r1963uuuumau b 000 0 eng
010 _a 63018508
035 _a(OCoLC)717828
040 _aDLC
_cOClU
_dOCoLC
_dBD-DhUL
042 _apremarc
050 0 0 _aHF5821
_b.T27 1963
082 _a659.1
_bTAA
100 1 _aTaplin, Walter.
245 0 0 _aAdvertising :
_ba new approach /
_cWith an introd. by W. Allen Wallis.
250 _a1st American ed.
260 _aBoston :
_bLittle, Brown;
_c1963.
300 _axvi, 236 p. :
_c21 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
906 _a7
_bcbc
_coclcrpl
_du
_encip
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c141982
_d141982