| 000 | 00718nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 3735501 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226191813.0 | ||
| 008 | 820524s1982 ilua b 001 0 eng | ||
| 010 | _a 81084890 | ||
| 020 | _a0256027366 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a659.1 _219 _bBOC |
| 100 | 1 | _aBovée, Courtland L. | |
| 245 | 1 | 0 |
_aContemporary advertising / _cCourtland L. Bovée, William F. Arens. |
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1982. |
||
| 300 |
_axxiv, 808 p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aArens, William F. | |
| 740 | 0 | _aAdvertising. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c141987 _d141987 |
||