| 000 | 00794nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 2807779 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226192721.0 | ||
| 008 | 830614s1983 iluaf 001 0 eng | ||
| 010 | _a 82081947 | ||
| 020 | _a0256026467 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a659.101 _bDIA |
| 100 | 1 | _aDirksen, Charles J. | |
| 245 | 1 | 0 |
_aAdvertising : _bprinciples and management cases / _cCharles J. Dirksen, Arthur Kroeger and Franco M. Nicosia. |
| 250 | _a6th ed. | ||
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1983. |
||
| 300 |
_axiv, 622 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aAdvertising _xCase studies. |
|
| 700 | 1 |
_aKroeger, Arthur, _d1908- |
|
| 700 | 1 | _aNicosia, Francesco M. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c141997 _d141997 |
||