| 000 | 00851cam a22002651 4500 | ||
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| 001 | 7985112 | ||
| 003 | BD-DhUL | ||
| 005 | 20161226193552.0 | ||
| 008 | 721002s1964 njua b 000 0 eng | ||
| 010 | _a 64016851 | ||
| 035 | _a(OCoLC)420191 | ||
| 040 |
_aDLC _cBD-DhUL _dOCoLC _dViBlbV _dDLC |
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| 042 | _apremarc | ||
| 082 |
_a659.1 _bPAM |
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| 100 | 1 | _aPalda, Kristian S. | |
| 245 | 1 | 4 |
_aThe measurement of cumulative advertising effects / _cKristian S. Palda |
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _c1964 |
||
| 300 |
_axiv, 101 p. : _bill. ; _c23 cm. |
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| 490 | 1 |
_aFord Foundation doctoral dissertion series ; _v1963 |
|
| 504 | _aBibliography: p. 99-101. | ||
| 650 | 0 | _aAdvertising. | |
| 810 | 2 |
_aFord Foundation. _tDoctoral dissertation series. |
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| 906 |
_a7 _bcbc _coclcrpl _du _encip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c142005 _d142005 |
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