000 01018cam a22002774a 4500
001 12552773
003 BD-DhUL
005 20161227121734.0
008 011001s2002 ii a b 000 0 eng
010 _a 2001048723
020 _a076199565X
020 _a0761995668 (pbk.)
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.87
_221
_bVER
100 1 _aVelayudhan, Sanal Kumar,
_d1955-
245 1 0 _aRural marketing :
_btargeting the non-urban consumer /
_cSanal Kumar Velayudhan.
260 _aNew Delhi ;
_aThousand Oaks, Calif. :
_bResponse Books,
_c2002.
300 _a196 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. [191]-196).
650 0 _aMarketing
_zIndia.
650 0 _aConsumer behavior
_zIndia.
651 0 _aIndia
_xRural conditions.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0657/2001048723-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0657/2001048723-t.html
942 _2ddc
_cBK
999 _c142206
_d142206