000 | 01018cam a22002774a 4500 | ||
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001 | 12552773 | ||
003 | BD-DhUL | ||
005 | 20161227121734.0 | ||
008 | 011001s2002 ii a b 000 0 eng | ||
010 | _a 2001048723 | ||
020 | _a076199565X | ||
020 | _a0761995668 (pbk.) | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
082 | 0 | 0 |
_a658.87 _221 _bVER |
100 | 1 |
_aVelayudhan, Sanal Kumar, _d1955- |
|
245 | 1 | 0 |
_aRural marketing : _btargeting the non-urban consumer / _cSanal Kumar Velayudhan. |
260 |
_aNew Delhi ; _aThousand Oaks, Calif. : _bResponse Books, _c2002. |
||
300 |
_a196 p. : _bill. ; _c23 cm. |
||
504 | _aIncludes bibliographical references (p. [191]-196). | ||
650 | 0 |
_aMarketing _zIndia. |
|
650 | 0 |
_aConsumer behavior _zIndia. |
|
651 | 0 |
_aIndia _xRural conditions. |
|
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0657/2001048723-d.html |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0657/2001048723-t.html |
942 |
_2ddc _cBK |
||
999 |
_c142206 _d142206 |