| 000 | 01104cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 13922539 | ||
| 003 | BD-DhUL | ||
| 005 | 20161227123058.0 | ||
| 008 | 050406s2003 i a b 001 0 eng | ||
| 010 | _a 2005047639 | ||
| 020 | _a8120326121 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.W455 2006 |
| 082 | 0 | 0 |
_a659.1 _bWEA |
| 100 | 1 |
_aWells, William, _d1926- |
|
| 245 | 1 | 0 |
_aAdvertising : _bprinciples & practice / _cWilliam Wells, John Burnett, Sandra Moriarty. |
| 246 | 3 | _aAdvertising : principles and practice | |
| 250 | _a6th ed. | ||
| 260 |
_aNew Delhi : _bPrentice Hall, _cc2003. |
||
| 300 |
_axxix, 599 p. : _bcol. ill. ; _c29 cm. |
||
| 365 |
_aIRS _b350 |
||
| 504 | _aIncludes bibliographical references (p. 575-580) and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aBurnett, John, _d1944- |
|
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 955 |
_apc10 2005-04-06 RUSH to SSCD; _csd21 2005-04-07 to subj.; _aaa05 _aps08 2005-06-13 1 copy rec'd., to CIP ver. |
||
| 999 |
_c142213 _d142213 |
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