000 00747cam a22002414a 4500
001 12375916
003 BD-DhUL
005 20161227124055.0
008 010411s2001 ii a b 001 0 eng
010 _a 2001031395
020 _a0761995501
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
042 _apcc
082 0 0 _a658.84
_bVEM
100 1 _aVenugopal, Pingali.
_d1958-
245 1 0 _aMarketing channel management :
_ba customer-centric approach /
_cPingali Venugopal.
260 _aNew Delhi :
_aThousand Oaks ;
_bResponse Books,
_c2001.
300 _a187 p. :
_bill. ;
_c21 cm.
504 _aIncludes bibliographical references p. 181-182 and index.
650 0 _aMarketing channels.
650 0 _aMarketing
_xManagement.
942 _2ddc
_cBK
999 _c142220
_d142220