| 000 | 00913nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 2807779 | ||
| 003 | BD-DhUL | ||
| 005 | 20161227124332.0 | ||
| 008 | 830614s1983 iluaf 001 0 eng | ||
| 010 | _a 82081947 | ||
| 020 | _a0256026467 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a659.101 _219 _bDIA |
| 100 | 1 | _aDirksen, Charles J. | |
| 245 | 1 | 0 |
_aAdvertising : _bprinciples and management cases / _cCharles J. Dirksen, Arthur Kroeger, Franco M. Nicosia. |
| 250 | _a6th ed. | ||
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1983. |
||
| 300 |
_axiv, 622 p., [4] p. of plates : _bill. (some col.) ; _c25 cm. |
||
| 500 | _aRev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977. | ||
| 500 | _aIncludes indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aAdvertising _xCase studies. |
|
| 700 | 1 |
_aKroeger, Arthur, _d1908- |
|
| 700 | 1 | _aNicosia, Francesco M. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c142221 _d142221 |
||