000 01142cam a22002891 4500
001 4536249
003 BD-DhUL
005 20170402162837.0
008 740506s1968 nyua b 100 0 eng d
010 _a 67027272
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
050 0 0 _aHF5415.1
_b.A6
082 0 0 _a658.5
_bBAP
245 0 0 _aApplications of the sciences in marketing management/
_cEdited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier.
260 _aNew York :
_bWiley,
_c1968.
300 _axiv, 456 p. :
_billus. ;
_c24 cm.
500 _a"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."
504 _aIncludes bibliographies.
650 0 _aMarketing
_xManagement
_xMathematical models.
650 0 _aConsumer behavior
_xMathematical models.
700 1 _aBass, Frank Myron,
_d1926-
_eed.
700 1 _aKing, Charles W.,
_eed.
700 1 _aPessemier, Edgar A.,
_d1922-
_eed.
710 2 _aKrannert Graduate School of Industrial Administration.
906 _a7
_bcbc
_corignew
_du
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c171124
_d171124