000 00919pam a2200301 a 4500
001 2435844
003 BD-DhUL
005 20170420185903.0
008 880202s1988 maua b 001 0 eng
010 _a 88002941
020 _a0262040956
020 _a0262540495 (pbk.)
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
043 _an-us---
050 0 0 _aJF2112.A4
_bD53 1988
082 0 0 _a659.2
_219
_bDEA
100 1 _aDiamond, Edwin.
245 1 4 _aThe spot :
_bthe rise of political advertising on television /
_cEdwin Diamond and Stephen Bates.
250 _aRev. ed.
260 _aCambridge, Mass. :
_bMIT Press,
_cc1988.
300 _axiii, 425 p. :
_bill. ;
_c21 cm.
500 _aIncludes index.
504 _aBibliography: p. [397]-407.
650 0 _aAdvertising, Political
_zUnited States.
650 0 _aTelevision advertising
_zUnited States.
700 1 _aBates, Stephen,
_d1958-
942 _2ddc
_cBK
999 _c190525
_d190525