000 | 00919pam a2200301 a 4500 | ||
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001 | 2435844 | ||
003 | BD-DhUL | ||
005 | 20170420185903.0 | ||
008 | 880202s1988 maua b 001 0 eng | ||
010 | _a 88002941 | ||
020 | _a0262040956 | ||
020 | _a0262540495 (pbk.) | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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043 | _an-us--- | ||
050 | 0 | 0 |
_aJF2112.A4 _bD53 1988 |
082 | 0 | 0 |
_a659.2 _219 _bDEA |
100 | 1 | _aDiamond, Edwin. | |
245 | 1 | 4 |
_aThe spot : _bthe rise of political advertising on television / _cEdwin Diamond and Stephen Bates. |
250 | _aRev. ed. | ||
260 |
_aCambridge, Mass. : _bMIT Press, _cc1988. |
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300 |
_axiii, 425 p. : _bill. ; _c21 cm. |
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500 | _aIncludes index. | ||
504 | _aBibliography: p. [397]-407. | ||
650 | 0 |
_aAdvertising, Political _zUnited States. |
|
650 | 0 |
_aTelevision advertising _zUnited States. |
|
700 | 1 |
_aBates, Stephen, _d1958- |
|
942 |
_2ddc _cBK |
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999 |
_c190525 _d190525 |