| 000 | 00826pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 4277444 | ||
| 003 | BD-DhUL | ||
| 005 | 20170424142312.0 | ||
| 008 | 850425s1986 nju b 001 0 eng | ||
| 010 | _a 85009423 | ||
| 020 | _a0137310196 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 050 | 0 | 0 |
_aHF5415 _b.G6243 1986 |
| 082 | 0 | 0 |
_a658.3126 _2 _bGOP |
| 100 | 1 | _aGovoni, Norman A. P. | |
| 245 | 1 | 0 |
_aPromotional management / _cby Norman Govoni, Robert Eng, Morton Galper. |
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1986. |
||
| 300 |
_axiii, 578 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aSales promotion. | |
| 700 | 1 | _aEng, Robert J. | |
| 700 | 1 | _aGalper, Morton. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c192768 _d192768 |
||