| 000 | 00820nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20170530103929.0 | ||
| 008 | 170530s2014 xxua|||| |||| 001 0 eng d | ||
| 020 | _a9781133188544 | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a658.83 _bBRB |
||
| 100 | 1 | _aBrown, Tom J. | |
| 245 | 1 | 0 |
_aBasic marketing research : _bcustomer insights and managerial action / _c Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill |
| 250 | _a8th ed. | ||
| 260 |
_aStamford : _bCengage Learning, _c2014. |
||
| 300 |
_axxvi, 478 p. : _bcol. ill. ; _c28 cm. |
||
| 365 |
_aUSD _b317.95 |
||
| 504 | _aGlossary: p. 461-467 Includes bibliographical references and index | ||
| 650 | 0 | _aMarketing research | |
| 700 | 1 |
_aSuter, Tracy A. _ejt. author |
|
| 700 | 1 |
_aChurchill, Gilbert A. _ejt. author |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c203546 _d203546 |
||