000 03811cam a2200697Ka 4500
001 ocn499060891
003 OCoLC
005 20171119113818.0
006 m o d
007 cr cn|||||||||
008 100115s2009 nju o 001 0 eng d
020 _a9781118256176
_q(electronic bk.)
020 _a1118256174
_q(electronic bk.)
020 _a9780470529331
_q(electronic bk. ;
_qAdobe Digital Editions)
020 _a0470529334
_q(electronic bk. ;
_qAdobe Digital Editions)
020 _a9780470529355
_q(electronic bk. ;
_qAdobe Digital Editions)
020 _a0470529350
_q(electronic bk. ;
_qAdobe Digital Editions)
020 _a9780470529348
_q(electronic bk. ;
_qMobipocket Reader)
020 _a0470529342
_q(electronic bk. ;
_qMobipocket Reader)
020 _a0470496355
_q(pbk.)
020 _a9780470496350
_q(pbk.)
020 _z9780470496350
_q(pbk.)
029 1 _aCHBIS
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029 1 _aDEBSZ
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029 1 _aNZ1
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029 1 _aNZ1
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035 _a(OCoLC)499060891
_z(OCoLC)437299501
_z(OCoLC)500909602
_z(OCoLC)646833833
_z(OCoLC)649801927
_z(OCoLC)961562453
_z(OCoLC)962664209
037 _bOverDrive, Inc.
_nhttp://www.overdrive.com
037 _a408F96C2-B0CE-4D43-9A56-FC6A840712C1
_bOverDrive, Inc.
_nhttp://www.overdrive.com
040 _aTEFOD
_beng
_epn
_cTEFOD
_dUAB
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_dEBLCP
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049 _aMAIN
050 4 _aHD62.15
_b.C34 2009eb
082 0 4 _a658.4/013
_222
100 1 _aCalloway, Joe.
245 1 0 _aBecoming a category of one : how extraordinary companies transcend commodity and defy comparison /
_cJoe Calloway.
_h[electronic resource]
250 _a2nd ed., rev. and updated.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_c©2009.
300 _a1 online resource (xiv, 251 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aIncludes index.
505 0 _aWe just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future category of one.
520 _aA revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up.
588 0 _aPrint version record.
650 0 _aBenchmarking (Management)
650 0 _aCorporate image.
650 0 _aBrand name products.
650 4 _aBenchmarking (Management)
650 4 _aBrand name products.
650 4 _aCorporate image.
650 7 _aBenchmarking (Management)
_2fast
_0(OCoLC)fst00830291
650 7 _aBrand name products.
_2fast
_0(OCoLC)fst00837883
650 7 _aCorporate image.
_2fast
_0(OCoLC)fst00879659
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aCalloway, Joe.
_tBecoming a category of one.
_b2nd ed., rev. and updated.
_dHoboken, N.J. : John Wiley & Sons, ©2009
_z0470496355
_w(DLC) 2009014323
_w(OCoLC)318292712
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781118256176
_zWiley Online Library
942 _2ddc
_cBK
999 _c204856
_d204856