000			06209cam a2200973Ia 4500
001			ocn712139146
003			OCoLC
005			20171119091111.0
006			m o d
007			cr cnu---unuuu
008			110412s2011 nju ob 001 0 eng d
010			_z 2010053514
020			_a9781119202585 _q(electronic bk.)
020			_a1119202582 _q(electronic bk.)
020			_a9781118063699 _q(electronic bk.)
020			_a1118063694 _q(electronic bk.)
020			_a9781118063712 _q(electronic bk.)
020			_a1118063716 _q(electronic bk.)
020			_z9781118061756
020			_z1118061756
020			_z9781118063705
020			_z1118063708
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029	1		_aAU@ _b000051555712
029	1		_aAU@ _b000053186782
029	1		_aDEBBG _bBV041911835
029	1		_aDEBBG _bBV042032112
029	1		_aDEBBG _bBV042965560
029	1		_aDEBSZ _b372805620
029	1		_aDEBSZ _b414175794
029	1		_aDEBSZ _b421623756
029	1		_aDKDLA _b820120-katalog:000459443
029	1		_aDKDLA _b820120-katalog:000558054
029	1		_aHEBIS _b299820653
029	1		_aNZ1 _b14256086
029	1		_aNZ1 _b15871035
029	1		_aDEBBG _bBV043392971
035			_a(OCoLC)712139146 _z(OCoLC)741259433 _z(OCoLC)759517947 _z(OCoLC)816649532 _z(OCoLC)847413554 _z(OCoLC)875004043 _z(OCoLC)886246980 _z(OCoLC)961680795 _z(OCoLC)962665138
037			_aCL0500000410 _bSafari Books Online
037			_aCFA2078A-9A38-4A82-B835-0D6AC691588D _bOverDrive, Inc. _nhttp://www.overdrive.com
040			_aN$T _beng _epn _cN$T _dE7B _dCDX _dOCLCQ _dB24X7 _dMNM _dREDDC _dOCLCQ _dIAI _dOCLCQ _dDEBSZ _dOCLCQ _dDKDLA _dTEFOD _dYDXCP _dBEDGE _dUMI _dOCLCQ _dDEBBG _dAU@ _dTEFOD _dIDEBK _dCNNAI _dTEFOD _dDG1 _dOCLCQ _dAZK _dLOA
049			_aMAIN
050		4	_aHF5415.1265 _b.S394 2011eb
072		7	_aBUS _x043050 _2bisacsh
072		7	_aBUS _x043040 _2bisacsh
072		7	_aBUS _x040000 _2bisacsh
072		7	_aBUS _x043010 _2bisacsh
072		7	_aBUS _x090010 _2bisacsh
082	0	4	_a658.8/72 _222
100	1		_aScott, Peter R., _d1964-
245	1	0	_aAuditing social media : a governance and risk guide / _cPeter R. Scott, J. Mike Jacka. _h[electronic resource]
260			_aHoboken, N.J. : _bWiley, _c©2011.
300			_a1 online resource (187 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aSocial media: an overview -- Definition of social media -- History of social media -- Minefield of opportunities and risks -- Social media: a corporate strategy -- Delivering value: if nothing else---Listen and learn -- Delivering value: the social media strategy -- Evolution of social media strategy -- Developing the strategy -- Social media plan -- Applying social media to achieve business objectives -- Monitoring and measuring -- How it can go wrong and what to do -- Listening -- Learning -- Responding -- Measuring -- Sharing -- Social media policies -- Social media policy team -- Internal and external stakeholders -- Elements of an effective social media policy for internal stakeholders -- Elements of an effective social media policy for external stakeholders -- Social media policy training -- Social media risks -- Strategy and planning risks -- Execution and process sisks -- Other general risks -- Social media governance -- Boards of directors -- Executive oversight -- Project/process/tactical oversight -- Legal, compliance, and risk assessments -- Assurance providers -- Social media audit.
520	8		_aGet the commonsense guide to the side of social media you never hear about Reap the benefits of social media. Help your business achieve its social media goals. Protect it from possible risks involved. Auditing Social Media shows you how to leverage the power of social media for instant business benefits - such as reaching new markets and increasing sales, while evaluating the risks involved. The most successful businesses of now and the future are using social media to gain real advantages over their competitors. But do they fully understand the risks? Peter Scott and Mike Jacka, leading experts on social media compliance, explore the risk and compliance issues every business must consider when using social media. They explain social media's history; what it is and why it works; the legal issues involving social media; how to develop a social media strategy; and how to track it through strong metrics. Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media. From strategy to compliance to governance, you'll find practical, proven, big-picture guidance toward a mastery of social media, the benefits you can expect - and the risks you must avoid.
588	0		_aPrint version record.
650		0	_aInternet marketing.
650		0	_aSocial media.
650		0	_aBusiness enterprises _xComputer networks.
650		0	_aCustomer relations _xTechnological innovations.
650		7	_aBUSINESS & ECONOMICS _xMarketing _xTelemarketing. _2bisacsh
650		7	_aBUSINESS & ECONOMICS _xMarketing _xMultilevel. _2bisacsh
650		7	_aBUSINESS & ECONOMICS _xMail Order. _2bisacsh
650		7	_aBUSINESS & ECONOMICS _xMarketing _xDirect. _2bisacsh
650		7	_aBUSINESS & ECONOMICS _xE-Commerce _xInternet Marketing. _2bisacsh
650		7	_aInternet. _2eclas
650		7	_aIntranet. _2eclas
650		7	_aWeb 2.0. _2eclas
650		7	_aRéseaux de communication. _2eclas
650		7	_aRéseaux d'information. _2eclas
650		7	_aAcquisition de connaissances. _2eclas
650		7	_aInnovations technologiques. _2eclas
650		7	_aAudit. _2eclas
655		4	_aElectronic books.
655		7	_aElectronic books. _2local
700	1		_aJacka, J. Mike.
776	0	8	_iPrint version: _aScott, Peter R., 1964- _tAuditing social media. _dHoboken, N.J. : Wiley, ©2011 _z9781118061756 _w(DLC) 2010053514 _w(OCoLC)694394199
856	4	0	_uhttp://onlinelibrary.wiley.com/book/10.1002/9781119202585 _zWiley Online Library
942			_2ddc _cBK
999			_c204985 _d204985