000			03223cam a2200541Ma 4500
001			ocn726601559
003			OCoLC
005			20171119084944.0
006			m o d
007			cr zn|||||||||
008			110426s2011 caua ob 000 0 eng d
020			_a9781119992554 _q(electronic bk.)
020			_a1119992559 _q(electronic bk.)
020			_a9780470976494 _q(electronic bk.)
020			_a0470976497 _q(electronic bk.)
020			_a9780470976500 _q(electronic bk.)
020			_a0470976500 _q(electronic bk.)
020			_a9781119993803 _q(electronic bk.)
020			_a1119993806 _q(electronic bk.)
020			_z9780470976319
020			_z0470976314
029	1		_aAU@ _b000053265850
029	1		_aDEBBG _bBV043393108
035			_a(OCoLC)726601559 _z(OCoLC)765829953 _z(OCoLC)961682531 _z(OCoLC)962667972
040			_aCtWfDGI _beng _epn _cCNARC _dB24X7 _dOCLCO _dOCLCQ _dN$T _dOCLCF _dYDXCP _dDG1 _dOCLCQ _dCOO _dOCLCQ _dDEBBG
049			_aMAIN
050		4	_aHF5415.5 _b.B375 2011eb
072		7	_aBUS _x018000 _2bisacsh
082	0	4	_a658.8/12 _222
100	1		_aBarwise, Patrick.
245	1	0	_aBeyond the familiar : long-term growth through customer focus and innovation / _cby Patrick Barwise and Seán Meehan. _h[electronic resource]
260			_aSan Francisco, Calif. : _bJossey-Bass, _c2011.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references.
520			_a"Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth."-- _cProvided by publisher.
650		0	_aCustomer services.
650		0	_aSuccess in business.
650		7	_aBUSINESS & ECONOMICS _xCustomer Relations. _2bisacsh
650		7	_aCustomer services. _2fast _0(OCoLC)fst00885545
650		7	_aSuccess in business. _2fast _0(OCoLC)fst01137062
655		4	_aElectronic books.
700	1		_aMeehan, Seán. _4aut
856	4	0	_uhttp://onlinelibrary.wiley.com/book/10.1002/9781119992554 _zWiley Online Library
942			_2ddc _cBK
999			_c205054 _d205054