000			04095cam a2200733Ia 4500
001			ocn748263020
003			OCoLC
005			20171116112429.0
006			m o d
007			cr cnu---unuuu
008			110829s2011 si a ob 001 0 eng d
020			_a9781119199540 _q(electronic bk.)
020			_a1119199549 _q(electronic bk.)
020			_a9780470828472 _q(electronic bk.)
020			_a0470828471 _q(electronic bk.)
020			_a9780470828489 _q(electronic bk.)
020			_a047082848X _q(electronic bk.)
020			_z9780470825396
020			_z0470825391
020			_z9780470828465 _q(e-Mobi)
024	8		_a9786613175151
029	1		_aAU@ _b000052898834
029	1		_aCHNEW _b000688562
029	1		_aCHNEW _b000688563
029	1		_aDEBBG _bBV041909433
029	1		_aDEBSZ _b396993583
029	1		_aDKDLA _b820120-katalog:000516555
029	1		_aNZ1 _b13932102
029	1		_aDEBBG _bBV043737908
035			_a(OCoLC)748263020 _z(OCoLC)743204799 _z(OCoLC)747411938 _z(OCoLC)770866931 _z(OCoLC)806520844 _z(OCoLC)816850579
037			_aA611FD2C-93BF-4FBA-B3DF-D5D4D8883FE9 _bOverDrive, Inc. _nhttp://www.overdrive.com
040			_aN$T _beng _epn _cN$T _dE7B _dYDXCP _dOCLCQ _dEBLCP _dREDDC _dOCLCQ _dMERUC _dDOS _dOCLCQ _dCOD _dTEFOD _dOCLCF _dDEBSZ _dDKDLA _dOCLCQ _dOCLCO _dMHW _dIDEBK _dUKDOC _dDEBBG _dTEFOD _dDG1 _dCDX _dOCLCO _dC6I _dOCLCQ _dS3O _dOCLCO _dOCLCQ _dOCLCO
043			_aa------ _af------
049			_aMAIN
050		4	_aHF5415.12.I74 _bT46 2011eb
072		7	_aBUS _x094000 _2bisacsh
082	0	4	_a658.802 _223
100	1		_aTemporal, Paul.
245	1	0	_aIslamic branding and marketing : creating a global Islamic business / _cPaul Temporal. _h[electronic resource]
260			_aSingapore : _bJohn Wiley & Sons (Asia), _c©2011.
300			_a1 online resource (xvii, 324 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	0		_aWiley trading
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Why Muslim nations need to develop strong brands -- An overview of Muslim markets -- The nature and structure of Islamic markets -- Building a brand strategy -- Opportunities in Islamic brand categories -- The future : opportunities in the internet, media, and digital world -- Challenges facing Islamic brands -- Key success factors and strategies for aspiring Islamic brands -- Challenges and key strategies for the building and marketing of non-Muslim brands to Muslim markets -- Summary of power brand strategy programs for Muslim markets.
520			_aIslamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents.
588	0		_aPrint version record.
650		0	_aMarketing _zIslamic countries.
650		0	_aConsumers _zIslamic countries _xPsychology.
650		4	_aConsumers _xIslamic countries _xPsychology.
650		4	_aMarketing _xIslamic countries.
650		4	_aMarketing.
650		7	_aBUSINESS & ECONOMICS _xGreen Business. _2bisacsh
650		7	_aConsumers _xPsychology. _2fast _0(OCoLC)fst00876425
650		7	_aMarketing. _2fast _0(OCoLC)fst01010167
651		7	_aIslamic countries. _2fast _0(OCoLC)fst01244130
655		4	_aElectronic books.
776	0	8	_iPrint version: _aTemporal, Paul. _tIslamic branding and marketing. _dSingapore : John Wiley & Sons (Asia), ©2011 _z9780470825396 _w(OCoLC)739118535
830		0	_aWiley trading.
856	4	0	_uhttp://onlinelibrary.wiley.com/book/10.1002/9781119199540 _zWiley Online Library
942			_2ddc _cBK
999			_c205264 _d205264