| 000 | 03723cam a2200781Ka 4500 | ||
|---|---|---|---|
| 001 | ocn756496460 | ||
| 003 | OCoLC | ||
| 005 | 20171116094524.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 111010s2011 enka ob 001 0 eng d | ||
| 010 | _z 2011007563 | ||
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| 020 | _z9780470746875 | ||
| 020 | _z0470746874 | ||
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_a(OCoLC)756496460 _z(OCoLC)778620971 _z(OCoLC)780680555 _z(OCoLC)792935366 _z(OCoLC)816882789 _z(OCoLC)961518225 _z(OCoLC)962701462 |
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_aCL0500000127 _bSafari Books Online |
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_aN$T _beng _epn _cN$T _dYDXCP _dE7B _dCDX _dREDDC _dOCLCQ _dUMI _dEBLCP _dMERUC _dOCLCQ _dDEBSZ _dB24X7 _dOCLCQ _dNLGGC _dOCLCQ _dOCLCF _dIDEBK _dDEBBG _dDG1 _dOCLCQ _dCOO _dOCLCQ _dAZK _dJBG |
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| 049 | _aMAIN | ||
| 050 | 4 |
_aHF5415 _b.Y7917 2011eb |
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_aBUS _x078000 _2bisacsh |
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_aKJS _2bicssc |
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_a658.8 _222 |
| 100 | 1 |
_aYoung, Laurie, _d1955- |
|
| 245 | 1 | 4 |
_aThe marketer's handbook : reassessing marketing techniques for modern business / _cLaurie Young. _h[electronic resource] |
| 260 |
_aChichester, West Sussex, U.K : _bWiley, _c2011. |
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| 300 |
_a1 online resource (xix, 494 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 469-477) and index. | ||
| 505 | 0 | _aCover; Title page; Copyright page; DEDICATION; PREFACE; THE BLIND MEN AND AN ELEPHANT; WHAT'S IN AND WHAT'S NOT; THE RATINGS; A; AAR MODEL; ACCOUNT MANAGEMENT; ADVERTISING; "AIDA"; ANSOFF AND HIS MATRIX; AUDIT (THE MARKET AUDIT); B; BEHAVIOURAL INSIGHTS FOR MARKETING; BLUEPRINTING; BOSTON MATRIX; BRANDS; BUSINESS-TO-BUSINESS MARKETING; C; CATEGORY MANAGEMENT; CELEBRITY ENDORSEMENT; CHANNELS OF DISTRIBUTION; CLOSING TECHNIQUES; COMPETITIVE STRATEGY; CONSUMER BEHAVIOUR; CONTACT AUDIT; CORPORATE SOCIAL RESPONSIBILITY (CSR); CULTURAL VARIATIONS; D; DECISION-MAKING UNIT (DMU); DIFFERENTIATION. | |
| 520 |
_a"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- _cProvided by publisher. |
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| 588 | 0 | _aPrint version record. | |
| 650 | 0 | _aMarketing. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xSales & Selling. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xDistribution. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xMarketing _xGeneral. _2bisacsh |
|
| 650 | 7 |
_aMarketing. _2fast _0(OCoLC)fst01010167 |
|
| 655 | 4 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _aYoung, Laurie, 1955- _tMarketer's handbook. _dChichester, West Sussex, U.K : Wiley, 2011 _z9780470746875 _w(DLC) 2011007563 _w(OCoLC)690090047 |
| 856 | 4 | 0 |
_uhttp://onlinelibrary.wiley.com/book/10.1002/9781119206606 _zWiley Online Library |
| 942 |
_2ddc _cBK |
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| 999 |
_c205286 _d205286 |
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