000			04935cam a2200589Ka 4500
001			ocn757511604
003			OCoLC
005			20171116094650.0
006			m o d
007			cr cn|||||||||
008			111018s2011 mau ob 001 0 eng d
020			_a9781118106686 _q(electronic bk.)
020			_a1118106687 _q(electronic bk.)
020			_a1283927551 _q(ebk)
020			_a9781283927550 _q(ebk)
029	1		_aDEBBG _bBV041911105
029	1		_aDEBSZ _b423169548
029	1		_aGBVCP _b790034441
029	1		_aNZ1 _b14695021
029	1		_aNZ1 _b15340857
029	1		_aDEBBG _bBV043393591
035			_a(OCoLC)757511604 _z(OCoLC)843066532 _z(OCoLC)957243077
037			_a10.1002/9781118106686 _bWiley InterScience _nhttp://www3.interscience.wiley.com
040			_aDG1 _beng _epn _cDG1 _dOCLCQ _dYDXCP _dZMC _dOCLCO _dOCLCQ _dOCLCF _dOCLCA _dIDEBK _dE7B _dH9Z _dDEBSZ _dOCLCQ _dDEBBG
049			_aMAIN
050		4	_aHD60 _b.C6347 2011
082	0	4	_a658.4/08 _223
084			_aBUS002000 _2bisacsh
100	1		_aCoombs, W. Timothy.
245	1	0	_aManaging corporate social responsibility : a communication approach / _cW. Timothy Coombs, Sherry J. Holladay. _h[electronic resource]
260			_aMalden, MA : _bWiley-Blackwell, _c2011.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0	0	_tConceptualizing corporate social responsibility -- _tStrategic CSR -- _tCSR scanning and monitoring -- _tFormative research -- _tCreate the CSR initiative -- _tCommunicate the CSR initiative -- _tEvaluation and feedback -- _tCSR issues -- _tReferences -- _tIndex.
520			_a"Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business "-- _cProvided by publisher.
520			_a"Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization's CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices"-- _cProvided by publisher.
588	0		_aPrint version record.
650		0	_aSocial responsibility of business.
650		0	_aBusiness communication.
650		7	_aBUSINESS & ECONOMICS _xAdvertising & Promotion. _2bisacsh
650		7	_aBusiness communication. _2fast _0(OCoLC)fst00842419
650		7	_aSocial responsibility of business. _2fast _0(OCoLC)fst01122851
655		4	_aElectronic books.
700	1		_aHolladay, Sherry J.
710	2		_aWiley InterScience (Online service)
776	0	8	_iPrint version: _aCoombs, W. Timothy. _tManaging corporate social responsibility. _dMalden, MA : Wiley-Blackwell, 2011 _z9781444336290 _w(DLC) 2011017060 _w(OCoLC)711044751
856	4	0	_uhttp://onlinelibrary.wiley.com/book/10.1002/9781118106686 _zWiley Online Library
942			_2ddc _cBK
999			_c205306 _d205306