| 000 | 03747cam a2200661Ia 4500 | ||
|---|---|---|---|
| 001 | ocn771288305 | ||
| 003 | OCoLC | ||
| 005 | 20171115132413.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 111225s2011 caua ob 001 0 eng d | ||
| 016 | 7 |
_a015885781 _2Uk |
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| 020 |
_a9781119207320 _q(electronic bk.) |
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_a1119207320 _q(electronic bk.) |
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| 020 | _a1283374080 | ||
| 020 | _a9781283374088 | ||
| 020 |
_z9780470979846 _q(hardback) |
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| 020 |
_z0470979844 _q(hardback) |
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_a(OCoLC)771288305 _z(OCoLC)772397989 _z(OCoLC)793341570 _z(OCoLC)816879086 |
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| 037 |
_a337408 _bMIL |
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| 037 |
_a73531978-17F2-4720-8C05-7A55217D72DB _bOverDrive, Inc. _nhttp://www.overdrive.com |
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| 040 |
_aYDXCP _beng _epn _cYDXCP _dN$T _dTEFOD _dE7B _dUKMGB _dOCLCQ _dIUL _dOCLCF _dOCLCQ _dCNCGM _dIDEBK _dUBY _dOCLCQ _dTEFOD _dDG1 _dCOO _dOCLCQ _dDEBBG |
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| 049 | _aMAIN | ||
| 050 | 4 |
_aHD59.35 _b.C65 2011eb |
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| 072 | 7 |
_aBUS _x052000 _2bisacsh |
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_aBUS058000 _2bisacsh |
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| 100 | 1 |
_aCollett, Pippa, _eauthor. |
|
| 245 | 1 | 4 |
_aThe Sponsorship Handbook : Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers / _cPippa Collett and William Fenton. _h[electronic resource] |
| 260 |
_aSan Francisco, CA : _bJossey-Bass, _c©2011. |
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| 300 |
_a1 online resource (xvi, 246 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aForeword / by Karen Earl -- 1. Introduction to Sponsorship. -- Part I. Sponsors: 2. Developing sponsorship strategy; 3. Planning for success; 4. Sponsorship implementation; 5. Sponsorship evaluation. -- Part II. Sponsorship Seekers: 6. Developing a sponsorship strategy; 7. Essential sales preparation; 8. The sales process; 9. Servicing and renewal. -- Part III. The Way Ahead: 9. Sponsorship in the future. | |
| 520 |
_a"The Sponsorship Handbook is a response to the changing face of sponsorship, not only outlining new challenges and possibilities within the topic, but demonstrating clear practical advice on how to make it work. It shows those on both sides of the divide how quickly the recession and the rise of the "experience economy" has moved from displaying logos and giving away some event tickets to a tool used by companies desperate to have positive interaction with consumers on an almost personal level. The book will helps students, new entrants to the field and managers to do their jobs more effectively and to be able to show measurable improvement in the results"-- _cProvided by publisher. |
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| 650 | 0 | _aCorporate sponsorship. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xPublic Relations. _2bisacsh |
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| 650 | 7 |
_aCorporate sponsorship. _2fast _0(OCoLC)fst00879716 |
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| 655 | 4 | _aElectronic books. | |
| 700 | 1 |
_aFenton, William _q(William Seaborne), _d1957- _eauthor. |
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| 776 | 0 | 8 |
_iPrint version: _z9780470979846 _z0470979844 _w(DLC) 2010050392 |
| 776 | 0 | 8 |
_iPrint version: _aCollett, Pippa. _tSponsorship Handbook. _dSan Francisco, CA : Jossey-Bass, 2011, ©2011 _z9780470979846 _w(DLC) 2010050392 _w(OCoLC)670479774 |
| 856 | 4 | 0 |
_uhttp://onlinelibrary.wiley.com/book/10.1002/9781119207320 _zWiley Online Library |
| 942 |
_2ddc _cBK |
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| 999 |
_c205478 _d205478 |
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