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001 ocn772611174
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005 20171115123047.0
006 m o d
007 cr cn|||||||||
008 120111s2012 nju ob 001 0 eng
010 _a 2012001522
020 _a9781118342947
_q(electronic bk.)
020 _a1118342941
_q(electronic bk.)
020 _a9781118342961
_q(electronic bk.)
020 _a1118342968
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020 _z1118342941
020 _z1118342968
020 _z9781118342954
020 _z111834295X
020 _z9781118134269 (hardback)
020 _z9781118342978
020 _z1118342976
020 _z1118134265
020 _z1283598906
020 _z9781283598903
020 _z9780470665565
024 8 _a9786613911353
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035 _a(OCoLC)772611174
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_z(OCoLC)811488650
_z(OCoLC)811731849
_z(OCoLC)812515769
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_z(OCoLC)846906372
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_z(OCoLC)961567765
_z(OCoLC)962678276
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037 _a10.1002/9781118342978
_bWiley InterScience
_nhttp://www3.interscience.wiley.com
037 _aF677E416-866E-4401-9A77-7842C44D114E
_bOverDrive, Inc.
_nhttp://www.overdrive.com
040 _aDLC
_beng
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049 _aMAIN
050 0 0 _aHD30.4
072 7 _aBUS
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082 0 0 _a650.072
_223
100 1 _aWeathington, Bart L.
245 1 0 _aUnderstanding business research /
_cBart L. Weathington, Christopher J.L. Cunningham, David J. Pittenger.
_h[electronic resource]
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_cc2012.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
380 _aBibliography
504 _aIncludes bibliographical references and index.
505 0 _aFrontmatter -- Overview of the Research Process. Research and Business -- Ethics and Research -- The Foundations of Research -- An Overview of Empirical Methods -- Nuts and Bolts of Research. Writing the Research Report -- Reviewing the Literature and Forming Hypotheses -- Sampling: The First Steps in Research -- Creating and Using Assessments, Surveys, and Objective Measures -- A Model for Research Design -- Common Research Designs. Correlational Research -- Between-Subjects Designs -- Single-Variable Between-Subjects Research -- Between-Subjects Factorial Designs -- Correlated-Groups Designs -- Special Research Designs. Research with Categorical Data -- Qualitative and Mixed-Methods Research -- Appendix A: Statistics Behind the Research, or, 3What Was I Supposed to Remember from My Statistics Class Anyway?4 -- Appendix B: Statistical Tables -- Index.
520 _aExplore the essential steps for data collection, reporting, and analysis in business research. Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings. Utilizing numerous real-world examples throughout, the authors begin by presenting an overview of the research process, outlining key ideas relating to the business environment, ethics, and empirical methods. Quantitative techniques and considerations that are specific to business research, including sampling and the use of assessments, surveys, and objective measures are also introduced. Subsequent chapters outline both common and specialized research designs for business data, including: correlational research, single variable between-subjects research, correlated groups designs, qualitative and mixed-method research, between-subjects designs, between-subjects factorial designs, and research with categorical data. Each chapter is organized using an accessible, comprehensive pedagogy that ensures a fluid presentation. Case studies showcase the real-world applications of the discussed topics while critical thinking exercises and Knowledge Checks supply questions that allow readers to test their comprehension of the presented material. Numerous graphics illustrate the visual nature of the research, and chapter-end glossaries outline definitions of key terms. In addition, detailed appendices provide a review of basic concepts and the most commonly used statistical tables. Requiring only a basic understanding of statistics, Understanding Business Research is an excellent book for courses on business statistics as well as business and management science research methods at the graduate level. The book is also a valuable resource for practitioners in business, finance, and management science who utilize qualitative and quantitative research methods in their everyday work.
588 _aDescription based on print version record and CIP data provided by publisher.
650 0 _aManagement
_xResearch
_xMethodology.
650 0 _aBusiness
_xResearch
_xMethodology.
650 0 _aSocial sciences
_xResearch
_xMethodology.
650 7 _aBUSINESS & ECONOMICS
_xEducation.
_2bisacsh
650 7 _aBusiness
_xResearch
_xMethodology.
_2fast
_0(OCoLC)fst00842375
650 7 _aManagement
_xResearch
_xMethodology.
_2fast
_0(OCoLC)fst01007224
650 7 _aSocial sciences
_xResearch
_xMethodology.
_2fast
_0(OCoLC)fst01122961
650 4 _aBusiness
_xResearch
_xMethodology.
650 4 _aManagement
_xResearch
_xMethodology.
650 4 _aSocial sciences
_xResearch
_xMethodology.
655 4 _aElectronic books.
655 7 _aElectronic books.
_2local
700 1 _aCunningham, Christopher J. L.
700 1 _aPittenger, David J.
776 0 8 _iPrint version:
_aWeathington, Bart L.
_tUnderstanding business research
_dHoboken, N.J. : John Wiley & Sons, c2012
_z9780470665565 (hardback)
_w(DLC) 2011053437
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781118342978
_zWiley Online Library
942 _2ddc
_cBK
999 _c205488
_d205488