000 04600cam a2200757 a 4500
001 ocn811427137
003 OCoLC
005 20171113140647.0
006 m o d
007 cr un|---uuuuu
008 120927s2013 nju ob 001 0 eng
010 _a 2012039389
020 _a9781118502662 (epub)
020 _a9781119205142
_qelectronic bk.
020 _a111920514X
_qelectronic bk.
020 _a1118502663 (epub)
020 _a9781118502730 (pdf)
020 _a1118502736 (pdf)
020 _a9781118502457 (mobipockets)
020 _a1118502450 (mobipockets)
020 _z9781118430767 (paper/website)
020 _a1299190006 (ebk)
020 _a9781299190009 (ebk)
028 0 1 _aEB00066933
_bRecorded Books
029 1 _aDEBBG
_bBV040931440
029 1 _aDEBBG
_bBV041053037
029 1 _aDKDLA
_b820120-katalog:000605146
029 1 _aAU@
_b000052914127
029 1 _aAU@
_b000053294033
029 1 _aDKDLA
_b820120-katalog:000696410
029 1 _aDEBSZ
_b397473842
029 1 _aDEBBG
_bBV041909928
029 1 _aNZ1
_b16093289
029 1 _aGBVCP
_b856570354
029 1 _aDEBBG
_bBV043395072
035 _a(OCoLC)811427137
_z(OCoLC)827208011
_z(OCoLC)842860090
_z(OCoLC)858027678
_z(OCoLC)865012839
_z(OCoLC)880901595
_z(OCoLC)960203309
037 _a450250
_bMIL
037 _a3108DCB2-666C-47A5-8AC2-12129112C3E5
_bOverDrive, Inc.
_nhttp://www.overdrive.com
040 _aDLC
_beng
_cDLC
_dYDX
_dN$T
_dYDXCP
_dE7B
_dTEFOD
_dOCLCF
_dIDEBK
_dDKDLA
_dB24X7
_dUMI
_dCNSPO
_dH9Z
_dCDX
_dRECBK
_dAU@
_dEBLCP
_dDEBSZ
_dDEBBG
_dTEFOD
_dDG1
_dCOO
_dLOA
042 _apcc
049 _aMAIN
050 0 0 _aHF5416.5
072 7 _aBUS
_x058010
_2bisacsh
082 0 0 _a658.8/16
_223
100 1 _aJensen, Marlene.
245 1 0 _aSetting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultant /
_h[electronic resource]
_cMarlene Jensen.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_cc2013.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _apt. 1. How to set prices for maximum profits -- pt. 2. How the market will value your new product -- pt. 3. Your cost analysis -- pt. 4. Fine-tuning your price -- pt. 5. Testing your prices -- pt. 6. Pricing in special situations.
506 _aDue to publisher license, access is restricted to authorised GRAIL clients only. Please contact GRAIL staff.
520 8 _aTime-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important-and difficult-marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process-unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you'll never again leave money on the table when determining prices. And you'll spend the least possible time setting your more profitable prices. Packed with valuable worksheets and other valuable tools to help guide your research and your pricing decision-making A goldmine of expert tips for pricing in any specialty market, it offers a highly effective way to market your company's product more effectively and profitably Shows you how to avoid making your competitors' pricing mistakes and gain a powerful competitive edge in the process The author uses examples drawn from her years of consulting work with companies large and small, including Food Network, American Express Publishing, and Playboy.
588 _aDescription based on print version record and CIP data provided by publisher.
650 0 _aPricing.
650 7 _aBUSINESS & ECONOMICS / Sales & Selling / Management
_2bisacsh
650 7 _aPricing.
_2fast
_0(OCoLC)fst01076230
650 4 _aPrisfastsættelse.
655 4 _aElectronic books.
655 7 _aElectronic books.
_2local
776 0 8 _iPrint version:
_aJensen, Marlene.
_tSetting profitable prices
_dHoboken, N.J. : John Wiley & Sons, c2013
_z9781118430767
_w(DLC) 2012037688
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781119205142
_zWiley Online Library
942 _2ddc
_cBK
999 _c206186
_d206186