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001 ocn823728582
003 OCoLC
005 20171112122107.0
006 m o d
007 cr cn|||||||||
008 121129s2013 nju ob 001 0 eng d
020 _a9781119203988
_q(electronic bk.)
020 _a1119203988
_q(electronic bk.)
020 _a9781118431962
_q(e-book)
020 _a1118431960
_q(e-book)
020 _a9781118431955
020 _a1118431952
020 _a9781118431979
_q(ebk)
020 _a1118431979
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020 _a1283835096
020 _a9781283835091
020 _z9781118402306
_q(cloth)
020 _z1118402308
028 0 1 _aEB00063651
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035 _a(OCoLC)823728582
_z(OCoLC)818846263
_z(OCoLC)819518486
_z(OCoLC)822041530
_z(OCoLC)841331955
_z(OCoLC)864913346
_z(OCoLC)961502632
_z(OCoLC)962592294
037 _aCL0500000213
_bSafari Books Online
037 _a68846774-9B8E-4785-B655-ABD41DF2A76A
_bOverDrive, Inc.
_nhttp://www.overdrive.com
040 _aE7B
_beng
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049 _aMAIN
050 4 _aHF5415.13
_b.M53 2013eb
050 4 _aHF5415
_b.M5322 2013eb online
072 7 _aBUS
_x078000
_2bisacsh
072 7 _aBUS
_x043000
_2bisacsh
082 0 4 _a658.8
_223
100 1 _aMiddleton, Daina,
_eauthor.
245 1 0 _aMarketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage /
_cDaina Middleton.
_h[electronic resource]
260 _aHoboken, N.J. :
_bWiley,
_c©2013.
300 _a1 online resource (xvii, 205 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
380 _aBibliography
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction: The Participation Age -- Marketing in the Age of Participation -- The Catalyst: The Consumer-to-Participant Transformation -- Tools for the Past 60 Years -- Time for a Participation Revolution -- Participation Way for the Participation Age -- D + E + C = P2: Discover -- D + E + C = P2: Empower -- D + E + C = P2: Connect -- D + E + C = P2: Participation -- D + E + C = P2: Performance -- Planning: Bringing the Participation Way to Life -- Measuring Participation Performance -- The Future Marketer: The Nurturist.
520 _a"Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things--and watch their participation yield greater revenues for your business."--Publisher's website.
650 0 _aMarketing
_xManagement.
650 7 _aBUSINESS & ECONOMICS
_xCustomer Relations.
_2bisacsh
650 7 _aMarketing
_xManagement.
_2fast
_0(OCoLC)fst01010209
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aMiddleton, Daina.
_tMarketing in the participation age.
_dHoboken, NJ : John Wiley & Sons Inc., 2013
_z9781118402306
_w(OCoLC)795164232
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781119203988
_zWiley Online Library
942 _2ddc
_cBK
999 _c206330
_d206330