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008 121010s2013 nju ob 001 0 eng d
020 _a9781118487471
_q(pbk.)
020 _a1118487478
_q(pbk.)
020 _a9781283917421
_q(MyiLibrary)
020 _a1283917424
_q(MyiLibrary)
020 _a9781118511251
_q(electronic bk.)
020 _a1118511255
_q(electronic bk.)
020 _a9781118511299
_q(electronic bk.)
020 _a1118511298
_q(electronic bk.)
020 _a9781118511329
_q(electronic bk.)
020 _a1118511328
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035 _a(OCoLC)831464032
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_z(OCoLC)961488066
_z(OCoLC)962624123
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040 _aAZU
_beng
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072 7 _aBUS
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082 0 4 _a338.4/76151
_223
100 1 _aLaMattina, John L.
245 1 0 _aDevalued and Distrusted : Can the Pharmaceutical Industry Restore Its Broken Image? /
_cJohn L. LaMattina, PhD.
_h[electronic resource]
260 _aHoboken, New Jersey :
_bWiley,
_c[2013]
300 _a1 online resource (ix, 125 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _adata file
_2rda
500 _aIncludes index.
500 _aMachine generated contents note: Introduction Part 1. "The 4 secrets that drug companies don't want you to know" part 2. What has happened to R & D productivity? a. impact of mergers b. impact of FDA c. impact of payers Part 3. Challenges in key therapeutic areas for improving health a. cancer b. diseases of the brain c. cardiovascular disease d. diabetes e. bacterial Infections part 4. Improving R & D output a. view of others b. personal vision part 5. Restoring the pharma image part 6. Final thoughts.
504 _aIncludes bibliographical references and index.
505 0 _a1. The four secrets the drug companies don't want you to know -- 2. What has happened to R & D productivity? -- 3. Key therapeutic areas for improving health -- 4. Improving R & D output -- 5. Restoring pharma's image -- 6. Final thoughts.
520 _a"While the pharmaceutical industry can play an important role in converting the knowledge generated by the Human Genome Project into new medicines, it also faces a popular perception that it is simply out to make money by promoting unsafe medicines to an unsuspecting public. Written by former Pfizer president John LaMattina, this book addresses the progress that the industry has made in improving its abilities to measure both the risk and benefits of its new medicines, where the industry should invest its R & D resources, and how the industry can rehabilitate its image. Essential reading for pharmaceutical executives and professionals"--
_cProvided by publisher.
588 0 _aPrint version record.
650 0 _aPharmaceutical industry
_xCorrupt practices.
650 4 _aMedical.
650 7 _aMEDICAL
_xPharmacology.
_2bisacsh
650 7 _aPharmaceutical industry
_xCorrupt practices.
_2fast
_0(OCoLC)fst01060133
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aLaMattina, John L.
_tDevalued and distrusted.
_dHoboken, New Jersey : John Wiley & Sons, Inc., [2013]
_z9781118487471
_w(DLC) 2012032915
_w(OCoLC)811597120
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781118511329
_zWiley Online Library
942 _2ddc
_cBK
999 _c206601
_d206601