000 | 04239cam a2200709Ma 4500 | ||
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001 | ocn831464032 | ||
003 | OCoLC | ||
005 | 20171107082433.0 | ||
006 | m o d | ||
007 | cr |n||||||||| | ||
008 | 121010s2013 nju ob 001 0 eng d | ||
020 |
_a9781118487471 _q(pbk.) |
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_a1118487478 _q(pbk.) |
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_a9781118511251 _q(electronic bk.) |
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_a9781118511299 _q(electronic bk.) |
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_a9781118511329 _q(electronic bk.) |
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_a1118511328 _q(electronic bk.) |
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_a684D5251-34C3-4198-A03A-18F445996D72 _bOverDrive, Inc. _nhttp://www.overdrive.com |
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_aBUS _x070130 _2bisacsh |
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_a338.4/76151 _223 |
100 | 1 | _aLaMattina, John L. | |
245 | 1 | 0 |
_aDevalued and Distrusted : Can the Pharmaceutical Industry Restore Its Broken Image? / _cJohn L. LaMattina, PhD. _h[electronic resource] |
260 |
_aHoboken, New Jersey : _bWiley, _c[2013] |
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300 | _a1 online resource (ix, 125 pages) | ||
336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_adata file _2rda |
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500 | _aIncludes index. | ||
500 | _aMachine generated contents note: Introduction Part 1. "The 4 secrets that drug companies don't want you to know" part 2. What has happened to R & D productivity? a. impact of mergers b. impact of FDA c. impact of payers Part 3. Challenges in key therapeutic areas for improving health a. cancer b. diseases of the brain c. cardiovascular disease d. diabetes e. bacterial Infections part 4. Improving R & D output a. view of others b. personal vision part 5. Restoring the pharma image part 6. Final thoughts. | ||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _a1. The four secrets the drug companies don't want you to know -- 2. What has happened to R & D productivity? -- 3. Key therapeutic areas for improving health -- 4. Improving R & D output -- 5. Restoring pharma's image -- 6. Final thoughts. | |
520 |
_a"While the pharmaceutical industry can play an important role in converting the knowledge generated by the Human Genome Project into new medicines, it also faces a popular perception that it is simply out to make money by promoting unsafe medicines to an unsuspecting public. Written by former Pfizer president John LaMattina, this book addresses the progress that the industry has made in improving its abilities to measure both the risk and benefits of its new medicines, where the industry should invest its R & D resources, and how the industry can rehabilitate its image. Essential reading for pharmaceutical executives and professionals"-- _cProvided by publisher. |
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588 | 0 | _aPrint version record. | |
650 | 0 |
_aPharmaceutical industry _xCorrupt practices. |
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650 | 4 | _aMedical. | |
650 | 7 |
_aMEDICAL _xPharmacology. _2bisacsh |
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650 | 7 |
_aPharmaceutical industry _xCorrupt practices. _2fast _0(OCoLC)fst01060133 |
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655 | 4 | _aElectronic books. | |
776 | 0 | 8 |
_iPrint version: _aLaMattina, John L. _tDevalued and distrusted. _dHoboken, New Jersey : John Wiley & Sons, Inc., [2013] _z9781118487471 _w(DLC) 2012032915 _w(OCoLC)811597120 |
856 | 4 | 0 |
_uhttp://onlinelibrary.wiley.com/book/10.1002/9781118511329 _zWiley Online Library |
942 |
_2ddc _cBK |
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999 |
_c206601 _d206601 |