000			06464cam a2200601Ii 4500
001			ocn843972926
003			OCoLC
005			20171106103858.0
006			m o d
007			cr |||||||||||
008			130521t20102010iau of 000 0 eng d
020			_a9781118704349 _q(electronic book)
020			_a1118704347 _q(electronic book)
020			_z9781118692066
020			_z1118692063
029	1		_aAU@ _b000051629228
029	1		_aCHBIS _b010026946
029	1		_aCHVBK _b306236931
029	1		_aGBVCP _b790207745
029	1		_aNZ1 _b15340615
029	1		_aDEBBG _bBV043395901
035			_a(OCoLC)843972926 _z(OCoLC)844059034 _z(OCoLC)902649396
040			_aCUS _beng _erda _cCUS _dCUS _dDG1 _dNOC _dOCLCO _dOCLCF _dOCLCO _dYDXCP _dOCL _dOCLCQ
049			_aMAIN
050		4	_aHG177
082	0	4	_a659.2/88 _223
245	0	0	_a90 great publicity ideas for nonprofits / _cedited by Scott C. Stevenson. _h[electronic resource]
246	3		_aNinety great publicity ideas for nonprofits
246	3	0	_aGreat publicity ideas for nonprofits
250			_a2nd edition.
264		1	_aSioux City, Iowa : _bStevenson, Inc., _c[2010]
264		4	_c©2010
300			_a1 online resource (48 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aNew- and old-school methods generate free publicity -- Youtube channel puts university research front and center -- Use employees retirement to highlight your organization -- President's journal connects with members, community -- Popular video game adds pop to media spot, value for sponsor -- Use well-known faces to garner publicity -- Personalize screen savers -- Think creatively to maximize news of major achievements -- Collaboration helps address serious national health issue -- Get valuable TV exposure for your cause -- Hire the right firm to distribute your press release -- 50th Anniversary celebrates members, Community -- Submit-a story idea gives audience a say in coverage -- Make a radio pitch that works -- Reach out to media for dream coverage -- Reinforce you brand with striking images -- Ideas to score free publicity -- Create and promote an online media kit -- Securing media coverage in changing media market.
505	0		_aTeaming up expands reach of awareness campaign -- Promote your stories on others' websites -- Blogs bring student voices to the recruitment process -- Avoid those common press release mistakes -- Advice to generate and maximize national news coverage -- Gearing PR tools to your audience -- Crafting then-and-now stories for maximum effect -- Photo tour showcases new addition -- Campus wide theme -- Herald new goals for college -- Gain public approval by connecting with other local nonprofits -- Photo contest engages constituents, introduces new mascot -- Three ways to make the most of letters to editor -- Centennial timeline returns college to founding principles -- Rule of thumb -- Land in the spotlight when the media comes to town -- Publicize volunteer efforts -- Add facebook cause page to your communication options -- Properly stock your press conference toolkit -- Maximize your message on twitter in 140 characters or less -- Cater e-newsletter content to target audiences.
505	0		_aYear in review can boost morale, show value -- Use editorials to further your cause -- Be sure your story gets heard -- Radio helps the public tune in to your events -- Negotiations, flexibility maximize use of billboard advertising -- Appreciation activities build goodwill, Publicity -- Tell you organization's story through photos -- Make employees profiles more than just profiles -- Tips on delivering bad news -- Online Press kits simplify reporters' jobs, increase interest -- Press release follow Up: Keep it personal -- Create a time capsule to celebrate significant events -- Promote your cause with an educational series -- Make a point to connect with elected officials -- Be ready to make compelling case with stories on hand -- The nose for news: is you story up to snuff? -- Great lead guides readers to the real treat -- Get fit challenge gives makeover to public's perception -- Notable figures tie the past to the present -- Highlight press releases with a media blog.
505	0		_aBook signings create interest, generate publicity -- Community profiles added personal insight -- Thorough preparation can help with walk through fire -- Use construction period to point to progress -- Launch a marketing campaign that create mystery -- Engage supporters, community with name our mascot contest -- Find attention-grabbing ideas to celebrate milestones -- Consider these techniques for writing vibrant client features -- Make use of anniversary postcards -- Highlight notable media coverage -- Day in the district shows local leaders a day in the life -- Increase media exposure with a faculty expert program -- Make sure employee-of-the-month program doesn't backfire -- Tweets keep your stories on the beat -- Tout your organization's multiple achievements -- Five ways to showcase your organizations' stories -- You can't beat word-of-mouth marketing -- Media campaign boosts gifts, awareness, volunteer numbers -- Help craft CEO's message -- Seven ways to celebrate your facility dedication.
505	0		_aUse community contacts when designing your PSA -- How to attract a press conference crowd -- Stories give everyone a chance to contribute -- Track your nonprofit's news coverage -- Maximize press when announcing new equipment -- Committee provides head-up to university -- Publicize your employees' community involvement -- Facilitate communication with a mobile application -- Twitter generates a buzz over events -- Make groundbreaking magic -- Five ways to maximize major event publicity.
588	0		_aPrint version record.
650		0	_aFund raising _vHandbooks, manuals, etc.
650		0	_aFund raising _vForms.
650		7	_aFund raising. _2fast _0(OCoLC)fst00936143
655		4	_aElectronic books.
655		7	_aBlank forms. _2fast _0(OCoLC)fst01423816
655		7	_aHandbooks and manuals. _2fast _0(OCoLC)fst01423877
700	1		_aStevenson, Scott C.
776	0	8	_iPrint version: _t90 great publicity ideas for nonprofits. _b2nd ed. _dSioux City, Iowa : Stevenson, Inc., 2010 _w(OCoLC)809849005
856	4	0	_uhttp://onlinelibrary.wiley.com/book/10.1002/9781118704349 _zWiley Online Library
942			_2ddc _cBK
999			_c206757 _d206757