000 05069cam a2200781 i 4500
001 ocn880147770
003 OCoLC
005 20171030101510.0
006 m o d
007 cr |||||||||||
008 140411s2014 enk ob 001 0 eng
010 _a 2014014559
020 _a9781118923610
_qelectronic bk.
020 _a1118923618
_qelectronic bk.
020 _a9781118923603
_qelectronic bk.
020 _a111892360X
_qelectronic bk.
020 _a9781119208082
_qelectronic bk.
020 _a1119208084
_qelectronic bk.
020 _z9781118923627 (cloth : alk. paper)
020 _z1118923626
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035 _a(OCoLC)880147770
_z(OCoLC)882426898
_z(OCoLC)907397717
037 _aCL0500000579
_bSafari Books Online
037 _a70262D2C-0568-4C0E-ABE5-3BE9825DE174
_bOverDrive, Inc.
_nhttp://www.overdrive.com
040 _aDLC
_beng
_erda
_cDLC
_dYDX
_dN$T
_dEBLCP
_dMHW
_dYDXCP
_dDEBSZ
_dOCLCF
_dUMI
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042 _apcc
049 _aMAIN
050 0 0 _aHD38.7
072 7 _aBUS
_x082000
_2bisacsh
072 7 _aBUS
_x041000
_2bisacsh
072 7 _aBUS
_x042000
_2bisacsh
072 7 _aBUS
_x085000
_2bisacsh
082 0 0 _a658.8/3
_223
100 1 _aHedin, Hans.
245 1 4 _aThe handbook of market intelligence : understand, compete and grow in global markets /
_cHans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
_h[electronic resource]
250 _a2nd Edition.
264 1 _aChichester, West Sussex :
_bWiley,
_c2014.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bn
_2rdamedia
338 _aonline resource
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aPreface to the second edition -- About the authors -- About global intelligence alliance -- Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing and disseminating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Measuring the impact of mi -- Trends in market intelligence -- Index.
520 _a"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set of practical lessons to facilitate this important journey for any organization."--Carlos Jose Fonseca, SVP/Group Head Global Marketing Strategy, Planning and Analytics, MasterCard "Forward looking market understanding is what any CEO needs for securing successful business today and into the future. But.
588 _aDescription based on print version record and CIP data provided by publisher.
650 0 _aBusiness intelligence.
650 0 _aMarketing research.
650 0 _aBusiness intelligence
_vCase studies.
650 0 _aMarketing research
_vCase studies.
650 7 _aBUSINESS & ECONOMICS
_xIndustrial Management.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement Science.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xOrganizational Behavior.
_2bisacsh
650 7 _aBusiness intelligence.
_2fast
_0(OCoLC)fst00842723
650 7 _aMarketing research.
_2fast
_0(OCoLC)fst01010284
655 4 _aElectronic books.
655 7 _aCase studies.
_2fast
_0(OCoLC)fst01423765
700 1 _aHirvensalo, Irmeli.
700 1 _aVaarnas, Markko.
776 0 8 _iPrint version:
_aHedin, Hans.
_tHandbook of market intelligence
_b2nd Edition.
_dHoboken : Wiley, 2014
_z9781118923627
_w(DLC) 2014013528
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781119208082
_zWiley Online Library
942 _2ddc
_cBK
999 _c207453
_d207453