000 04547cam a2200757 i 4500
001 ocn881592369
003 OCoLC
005 20171029122323.0
006 m o d
007 cr |||||||||||
008 140620s2014 enk ob 001 0 eng
010 _a 2014024502
020 _a9781119208198
_q(electronic bk.)
020 _a111920819X
_q(electronic bk.)
020 _a9781118935774
_q(epub)
020 _a1118935772
_q(epub)
020 _a9781118935767
_q(pdf)
020 _a1118935764
_q(pdf)
020 _a1118935624
_q(hardback)
020 _a9781118935620
_q(hardback)
020 _z9781118935620
_q(hardback)
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035 _a(OCoLC)881592369
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_z(OCoLC)903491526
_z(OCoLC)903667399
_z(OCoLC)961582247
_z(OCoLC)962702330
037 _a2B7B498E-DE8A-4492-AB3C-60CB849B863C
_bOverDrive, Inc.
_nhttp://www.overdrive.com
040 _aDLC
_beng
_erda
_epn
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049 _aMAIN
050 0 0 _aHF5415.2
072 7 _aBUS
_x082000
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082 0 0 _a658.8/3
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084 _aBUS043060
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100 1 _aPoynter, Ray.
245 1 4 _aThe handbook of mobile market research : tools and techniques for market researchers /
_cRay Poynter, Navin Williams, Sue York.
_h[electronic resource]
264 1 _aChichester, West Sussex, United Kingdom :
_bJohn Wiley and Sons, Ltd.,
_c2014.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aMobile Market Research -- Mobile Market Research. Overview of Mobile Market Research -- Mobile Research in Action -- The Technology of Mobile Market Research -- Qualitative and Quantitative Research -- Qualitative and Quantitative Research. Mobile Qualitative Research -- Mobile Forums and Online Focus Groups -- Mobile Diaries and Ethnography -- Mobile Quantitative Research -- Designing and Conducting Mobile Surveys -- The Methods and Applications of Mobile Market Research -- The Methods and Applications of Mobile Market Research. mCAPI : Mobile Computer Assisted Personal Interviewing -- mCATI : Mobile Computer Assisted Telephone Interviewing -- Mixed-Mode Research -- Utilizing Passive Data -- Panels, Lists, and Communities -- International Mobile Research -- Researching the Mobile Ecosystem, Ethics, and the Future -- Researching the Mobile Ecosystem, Ethics, and the Future. Researching the Mobile Ecosystem -- Ethics, Laws, and Guidelines -- Research-on-Research -- The Evolving Picture.
520 _aThe first book on the market that focuses on the area of mobile researchMore people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities between systems, lack of suitable systems, lack of understanding in terms of how to use mobile and too many organizations trying to put old fashioned surveys into the mobile world without confronting the changes that need to be made, e.g. shorter surveys. Ho.
588 0 _aPrint version record and CIP data provided by publisher.
650 0 _aMarketing research.
650 0 _aMobile commerce.
650 0 _aMobile communication systems.
650 4 _aMarketing research.
650 4 _aMobile commerce.
650 4 _aMobile communication systems.
650 7 _aBUSINESS & ECONOMICS
_xMarketing
_xResearch.
_2bisacsh
650 7 _aMarketing research.
_2fast
_0(OCoLC)fst01010284
650 7 _aMobile commerce.
_2fast
_0(OCoLC)fst01024206
650 7 _aMobile communication systems.
_2fast
_0(OCoLC)fst01024207
655 4 _aElectronic books.
700 1 _aWilliams, Navin,
_d1972-
700 1 _aYork, Sue,
_d1968-
776 0 8 _iPrint version:
_aPoynter, Ray.
_tHandbook of mobile market research.
_dChichester, West Sussex, United Kingdom : John Wiley and Sons, Inc., 2014
_z9781118935620
_w(DLC) 2014022436
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781119208198
_zWiley Online Library
942 _2ddc
_cBK
999 _c207543
_d207543