000 03872cam a2200817Ii 4500
001 ocn907640716
003 OCoLC
005 20171025083312.0
006 m o d
007 cr cnu|||unuuu
008 150420s2015 enk ob 001 0 eng d
020 _a9781118556313
_qelectronic bk.
020 _a1118556313
_qelectronic bk.
020 _a9781118556399
_qelectronic bk.
020 _a1118556399
_qelectronic bk.
020 _a9781118556276
_qelectronic bk.
020 _a1118556275
_qelectronic bk.
020 _z1118556399
020 _z9781118556382
020 _z1118556380
020 _z1118556402
020 _z9781118556405
024 7 _a10.1002/9781118556313
_2doi
029 1 _aDEBBG
_bBV042739704
029 1 _aDEBSZ
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029 1 _aDEBSZ
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029 1 _aZWZ
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029 1 _aDEBBG
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029 1 _aDEBBG
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035 _a(OCoLC)907640716
_z(OCoLC)908080316
_z(OCoLC)909425861
_z(OCoLC)961625729
_z(OCoLC)962626211
037 _aCL0500000593
_bSafari Books Online
037 _a9282AB7F-AE0A-41EA-BB86-47F3A92E83FB
_bOverDrive, Inc.
_nhttp://www.overdrive.com
040 _aDG1
_beng
_erda
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049 _aMAIN
050 4 _aHF1025
072 7 _aBUS
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072 7 _aBUS
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072 7 _aBUS
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082 0 4 _a658.8/27
_223
100 1 _aPike, Andy,
_d1968-
_eauthor.
245 1 0 _aOrigination : the geographies of brands and branding /
_cAndy Pike.
_h[electronic resource]
264 1 _aChichester, West Sussex, UK :
_bWiley Blackwell,
_c2015.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aRGS-IBG book series
504 _aIncludes bibliographical references and index.
505 0 _aThe Geographies of Brands and Branding -- Origination -- 'Local' Origination... Newcastle Brown Ale -- 'National' Origination... Burberry -- 'Global' Origination... Apple -- Territorial Development.
520 _a'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl.
588 0 _aOnline resource; title from PDF title page (John Wiley, viewed April 20, 2015).
650 0 _aCommercial geography.
650 0 _aBranding (Marketing)
650 4 _aBrand name products.
650 4 _aBranding (Marketing).
650 4 _aGlobalization.
650 4 _aMarketing.
650 7 _aBUSINESS & ECONOMICS / Industrial Management
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Management
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Management Science
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Organizational Behavior
_2bisacsh
650 7 _aBranding (Marketing)
_2fast
_0(OCoLC)fst01743755
650 7 _aCommercial geography.
_2fast
_0(OCoLC)fst00869498
655 4 _aElectronic books.
655 0 _aElectronic books.
776 0 8 _iPrint version:
_aPike, Andy, 1968-
_tOrigination : The Geographies of Brands and Branding
_dHoboken : Wiley, c2015
_z9781118556405
830 0 _aRGS-IBG book series.
856 4 0 _uhttp://onlinelibrary.wiley.com/book/10.1002/9781118556313
_zWiley Online Library
942 _2ddc
_cBK
999 _c207980
_d207980