| 000 | 00701nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20180906111907.0 | ||
| 008 | 180906s2010 enka|||| |||| 00| 0 eng d | ||
| 020 | _a9780470319925 | ||
| 040 |
_aBD-DhUL _cBD-DhUL _dBD-DhUL |
||
| 082 |
_a658.802 _bDAM |
||
| 100 | 1 | _aDahlen, Micael | |
| 245 | 1 | 0 |
_aMarketing communications : _ba brand narrative approach / _cMicael Dahlen, Fredrik Lange, Terry Smith |
| 260 |
_aWest Sussex : _bWiley, _c2010 |
||
| 300 |
_axxii, 584 p. : _bcol. ill. ; _c25 cm |
||
| 504 | _aGlossary: p. 491-547. Includes bibliographical references and index | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aBranding (Marketing) | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c243315 _d243315 |
||