| 000 | 05810cam a2200625Ii 4500 | ||
|---|---|---|---|
| 001 | ocn895660706 | ||
| 003 | OCoLC | ||
| 005 | 20190328114809.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||unuuu | ||
| 008 | 141117t20142015ne o 001 0 eng d | ||
| 040 |
_aN$T _beng _erda _epn _cN$T _dN$T _dYDXCP _dUIU _dOCLCQ _dCDX _dOCLCF _dTEFOD _dREB _dEBLCP _dOCLCO _dOCLCQ _dOCLCO _dTEFOD _dDEBSZ _dOCLCO _dMERUC _dU3W _dD6H _dINT _dOCLCQ _dWYU _dCUY _dZCU _dICG _dDKC |
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| 019 | _a896796360 | ||
| 020 |
_a9780123977809 _q(electronic bk.) |
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| 020 |
_a0123977800 _q(electronic bk.) |
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| 020 | _z9780123971869 | ||
| 035 |
_a(OCoLC)895660706 _z(OCoLC)896796360 |
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| 050 | 4 | _aHD38.7 | |
| 072 | 7 |
_aBUS _x082000 _2bisacsh |
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| 072 | 7 |
_aBUS _x041000 _2bisacsh |
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| 072 | 7 |
_aBUS _x042000 _2bisacsh |
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| 072 | 7 |
_aBUS _x085000 _2bisacsh |
|
| 082 | 0 | 4 |
_a658.472 _223 |
| 100 | 1 |
_aKrishnan, Krish, _eauthor. |
|
| 245 | 1 | 0 |
_aSocial data analytics : collaboration for the enterprise / _h[electronic resource] _cKrish Krishnan, Shawn P. Rogers. |
| 264 | 1 |
_aAmsterdam : _bElsevier, _c2014 |
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| 264 | 4 | _c�2015 | |
| 300 | _a1 online resource. | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 | _aThe Morgan Kaufmann Series on Business Intelligence | |
| 588 | 0 | _aVendor-supplied metadata. | |
| 500 | _aIncludes index. | ||
| 520 | 8 |
_aAnnotation _bThis volume presents a practical guide for professionals who want to employ social data for analytics and business intelligence (BI). It provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. Explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioural, social graph, location, and rich media data. |
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| 505 | 0 | _aCover; Title Page; Copyright Page; Dedication; Contents; List of figures; Acknowledgments; Preface; Chapter 1 -- A New Universe of Data; Understanding Social Analytic Platforms; Platform Functions; Alerting and Workflow; Collaboration; Integration/Application Programming Interfaces; Natural Language Processing; Platform Analytic Functions; Geospatial Analysis; Sentiment Analysis; Influence Analysis; Machine Data Analysis; Demographic Analysis; Brand Affinity; Text Analytics; Chapter 2 -- Social Analytics in the Enterprise; Summary; Put Employees First; Pilot, Experiment, Learn. | |
| 505 | 8 | _aAlstom's Pillars of CollaborationGovernance; How to Measure Success; Success Is More Than Metrics; What's Next?; Chapter 3 -- Social Business Intelligence; Social Analytics and Business Intelligence Integration; Social Media; CRM; Marketing Strategy; Business Intelligence; Case Study; SMS Campaign: Route 66 Harley-Davidson; Call to Action; Objective; Strategy; Results; Lessons learned; Chapter 4 -- Four Steps to Social Business Intelligence; Step 1: Creating and Engaging Social Media Presence; Stage 1: Set up a Strategy and Goals to Accomplish; Stage 2: Make a Plan and Content Calendar. | |
| 505 | 8 | _aStage 3: Post Your Content With ConsistenceStage 4: Engage! Don't Just Post; Stage 5: Monitor What Works Best and Does Not Work; Step 2: Tie Social Media Monitoring to Your Business Goals; Step 3: Decide on Collaboration; Step 4: Examine Analytics for Insights; Results; Conclusion; Chapter 5 -- Valuable Data for the Enterprise; Understanding Social Data Types; Behavioral Data; Sentiment Data; Social Graph Data; Location/Geographic Data; Rich Media Data; Chapter 6 -- Accessing the Data; Acquire; Refine; Classify; Categorize; Discovery; Metricize; Challenges in Data Quality. | |
| 505 | 8 | _aDelivering the InfrastructureDelivering Access to Data; How Does the Enterprise Use This Data; Chapter 7 -- Social Platforms; Understanding the Social Network Landscape; Blogging Communities; Crowdsourced Content; Discussion Forums; Gaming Communities; Live Streaming; Micro-blogging; Sharing Networks; Special-Interest Platforms; Social Platforms; Ratings and Reviews; Chapter 8 -- Social Business Intelligence and Collaboration; Increasing Customer Focus and Transforming to Customer-Driven Enterprise; An Integrated Approach; Enabling a Better Cross-Sell and Up-Sell Opportunity; Business Benefits. | |
| 505 | 8 | _aSocial Media and SoftwareSocial Intelligence; Solution Architecture; Chapter 9 -- Social Media and Network Monitoring; Bringing the External to the Internal -- How to Create a Platform; Perspective on Social Media Tools; Chapter 10 -- Your First Project; Background; Social Analytics Strategy; The First Project Implementation; Proof of Value Exercise; Appendix; Summary; Solution; Results; Summary; Solution; Result; Summary; Background; Objectives; What They Did; How They Did It; Evaluation Approach; Results; Integration; Summary; Challenge; Solution; Results; The Future; Index. | |
| 650 | 0 | _aBusiness intelligence. | |
| 650 | 0 |
_aInformation technology _xSocial aspects. |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xIndustrial Management. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement Science. _2bisacsh |
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| 650 | 7 |
_aBUSINESS & ECONOMICS _xOrganizational Behavior. _2bisacsh |
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| 650 | 7 |
_aBusiness intelligence. _2fast _0(OCoLC)fst00842723 |
|
| 650 | 7 |
_aInformation technology _xSocial aspects. _2fast _0(OCoLC)fst00973131 |
|
| 655 | 4 | _aElectronic books. | |
| 655 | 7 |
_aElectronic books. _2lcgft |
|
| 700 | 1 |
_aRogers, Shawn P., _eauthor. |
|
| 776 | 0 | 8 |
_iPrint version: _aKrishnan, Krish. _tSocial Data Analytics : Collaboration for the Enterprise. _dBurlington : Elsevier Science, �2014 _z9780123971869 |
| 830 | 0 | _aMorgan Kaufmann Series on Business Intelligence. | |
| 856 | 4 | 0 |
_3ScienceDirect _uhttp://www.sciencedirect.com/science/book/9780123971869 |
| 999 |
_c247000 _d247000 |
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