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019 _a916953607
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020 _a9780128010617
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020 _a0128010614
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020 _z0128009853
020 _z9780128009857
035 _a(OCoLC)916446232
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082 0 4 _a004.019
_223
100 1 _aRosenzweig, Elizabeth,
_eauthor.
245 1 0 _aSuccessful user experience : strategies and roadmaps /
_h[electronic resource]
_cElizabeth Rosenzweig.
264 1 _aAmsterdam :
_bElsevier,
_c2015
264 4 _c�2015
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_2rda
588 0 _aOnline resource; title from PDF title page (EBSCO, viewed August 10, 2015).
500 _aIncludes index.
520 _aSuccessful User Experience: Strategy and Roadmaps provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 25 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps. After reading this book, y.
504 _aIncludes bibliographical references and index.
505 0 _a""Front Cover""; ""Successful User Experience: Strategies and Roadmaps""; ""Copyright""; ""Dedication""; ""Contents""; ""Foreword""; ""Introduction""; ""Who is the book for?""; ""What is this book about?""; ""How to use this book""; ""About the Author""; ""Acknowledgments""; ""Case Studies""; ""Chapter 1: What is User Experience?""; ""Usable Technology Can Change the World""; ""UX Story: The Kodak Camera""; ""You Push the Button; We Do the Rest""; ""Usability and User Experience""; ""Usability""; ""UX is an Evolving Field""; ""The History, Necessity, and Growing Influence of UX""
505 8 _a""UX History Through Growth of Professional Organizations""""Why Does it Matter?""; ""References""; ""Bibliography""; ""Chapter 2: Design Thinking""; ""Design""; ""Elements of Design""; ""Design Thinking""; ""How Does Design Affect a Person?""; ""Persona""; ""Creativity and Innovation""; ""Creativity""; ""Innovation""; ""Where Do You Start?""; ""Iterate""; ""Key Concluding Recommendations""; ""References""; ""Bibliography""; ""Chapter 3: UX Thinking""; ""Applying Design Thinking to UX""; ""User Interface and Interaction Design""; ""Participatory Design""; ""Prototype and Wireframes""
505 8 _a""UX Design Thinking""""Principles of UX Design""; ""Methods to Kickstart UX Design Thinking""; ""Competitive Analysis""; ""Literature Review""; ""Persona and Use Cases""; ""Persona""; ""Use Case""; ""Information Architecture""; ""Putting It All Together""; ""Reference""; ""Bibliography""; ""Chapter 4: The Strategic Model""; ""The Strategic Model""; ""Technology Driven vs. Market Driven""; ""Technology Driven""; ""Market Driven""; ""UX Strategy for the Long Haul""; ""Building the Model""; ""Setting Goals""; ""Product Goals""; ""Business Goals""; ""UX Goals""; ""Aligning Goals""
505 8 _a""Chapter 7: Usability Testing""""Usability Evaluations""; ""Empirical Methods""; ""A/B Testing""; ""Moderated Tests""; ""Qualitative vs. Quantitative""; ""How Many Users to Test""; ""Qualitative""; ""Quantitative""; ""Task-Based Usability Testing""; ""Open Ended Usability Testing""; ""Contextual-Based Usability Testing""; ""Think Aloud Protocol""; ""A Case for Quant""; ""Usability Testing and UX Strategy""; ""References""; ""Bibliography""; ""Chapter 8: Iterating on the Design""; ""Iterating on the Design""; ""Agile""; ""Manifesto for Agile Software Development""; ""Lean UX""
650 0 _aHuman-computer interaction.
650 0 _aUser-centered system design.
650 0 _aDesign and technology.
650 7 _aCOMPUTERS
_xComputer Literacy.
_2bisacsh
650 7 _aCOMPUTERS
_xComputer Science.
_2bisacsh
650 7 _aCOMPUTERS
_xData Processing.
_2bisacsh
650 7 _aCOMPUTERS
_xHardware
_xGeneral.
_2bisacsh
650 7 _aCOMPUTERS
_xInformation Technology.
_2bisacsh
650 7 _aCOMPUTERS
_xMachine Theory.
_2bisacsh
650 7 _aCOMPUTERS
_xReference.
_2bisacsh
650 7 _aDesign and technology.
_2fast
_0(OCoLC)fst01737708
650 7 _aHuman-computer interaction.
_2fast
_0(OCoLC)fst00963494
650 7 _aUser-centered system design.
_2fast
_0(OCoLC)fst01740021
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aRosenzweig, Elizabeth.
_tSuccessful User Experience: Strategies and Roadmaps.
_dBurlington : Elsevier Science, �2015
_z9780128009857
856 4 0 _3ScienceDirect
_uhttp://www.sciencedirect.com/science/book/9780128009857
999 _c247127
_d247127