000 | 01196cam a2200349 i 4500 | ||
---|---|---|---|
001 | 19548773 | ||
003 | BD-DhUL | ||
005 | 20191118100851.0 | ||
008 | 170311s2017 e ab b 001 0 eng | ||
010 | _a 2017303497 | ||
020 | _a9781138807884 (pbk) | ||
035 | _a(OCoLC)ocn911799799 | ||
040 |
_aYDXCP _beng _cYDXCP _erda _dBTCTA _dBDX _dOCLCQ _dMRB _dSISPL _dLVT _dOCLCF _dDLC _dBD-DhUL |
||
042 | _alccopycat | ||
050 | 0 | 0 |
_aHF1416 _b.A47 2017 |
082 |
_a658.84 _bGLO |
||
100 | 1 |
_aAlon, Ilan, _eauthor |
|
245 | 1 | 0 |
_aGlobal marketing : _bcontemporary theory, practice, and cases / _cIlan Alon ...[et al.]. |
250 | _a2nd ed. | ||
264 | 1 |
_aLondon ; New York : _bRoutledge, _c2017. |
|
300 |
_axxvi, 699 p : _bill. (some col.), maps ; _c26 cm. |
||
365 |
_aGBP _b11.31 |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aExport marketing. | |
650 | 0 |
_aExport marketing _vCase studies. |
|
655 | 7 |
_aCase studies. _2fast _0(OCoLC)fst01423765 |
|
700 | 1 |
_aJaffe, Eugene D., _ejt. aut. |
|
700 | 1 |
_aPrange, Christiane, _ejt. aut. |
|
700 | 1 |
_aVianelli, Donata, _ejt. aut. |
|
906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK |
||
999 |
_c250887 _d250887 |