000 01196cam a2200349 i 4500
001 19548773
003 BD-DhUL
005 20191118100851.0
008 170311s2017 e ab b 001 0 eng
010 _a 2017303497
020 _a9781138807884 (pbk)
035 _a(OCoLC)ocn911799799
040 _aYDXCP
_beng
_cYDXCP
_erda
_dBTCTA
_dBDX
_dOCLCQ
_dMRB
_dSISPL
_dLVT
_dOCLCF
_dDLC
_dBD-DhUL
042 _alccopycat
050 0 0 _aHF1416
_b.A47 2017
082 _a658.84
_bGLO
100 1 _aAlon, Ilan,
_eauthor
245 1 0 _aGlobal marketing :
_bcontemporary theory, practice, and cases /
_cIlan Alon ...[et al.].
250 _a2nd ed.
264 1 _aLondon ; New York :
_bRoutledge,
_c2017.
300 _axxvi, 699 p :
_bill. (some col.), maps ;
_c26 cm.
365 _aGBP
_b11.31
504 _aIncludes bibliographical references and index.
650 0 _aExport marketing.
650 0 _aExport marketing
_vCase studies.
655 7 _aCase studies.
_2fast
_0(OCoLC)fst01423765
700 1 _aJaffe, Eugene D.,
_ejt. aut.
700 1 _aPrange, Christiane,
_ejt. aut.
700 1 _aVianelli, Donata,
_ejt. aut.
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c250887
_d250887