| 000 | 01142cam a22003138i 4500 | ||
|---|---|---|---|
| 001 | 19618900 | ||
| 003 | BD-DhUL | ||
| 005 | 20191118123240.0 | ||
| 008 | 170502s2018 enka b 001 0 eng | ||
| 010 | _a 2017005845 | ||
| 020 | _a9781138680760 (pbk) | ||
| 040 |
_aDLC _beng _erda _cDLC _dBD-DhUL |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.B565 2017 |
| 082 | 0 | 0 |
_a658.804 _bZIB _223 |
| 100 | 1 |
_aZimmerman, Alan S., _d1942- _eauthor. |
|
| 245 | 1 | 0 |
_aBusiness to business marketing management : _ba global perspective / _cAlan Zimmerman and Jim Blythe. |
| 250 | _a3rd ed. | ||
| 263 | _a1708 | ||
| 264 | 1 |
_aLondon ; New York : _bRoutledge, _c2017. |
|
| 300 |
_axiv, 438 p. : _bill. ; _c25 cm. |
||
| 365 |
_aGBP _b11.31 |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aBlythe, Jim, _ejt. aut. |
|
| 776 | 0 | 8 |
_iOnline version: _aZimmerman, Alan S., 1942- author. _tBusiness to business marketing management _dAbingdon, Oxon ; New York, NY : Routledge, 2017 _z9781315564098 _w(DLC) 2017022850 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c250907 _d250907 |
||