| 000 | 00742nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20210628105718.0 | ||
| 008 | 201227s2015 nyua|||| |||| 00| 0 eng d | ||
| 020 | _a9780415841221 (pbk) | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a384.55 _bGIT |
||
| 100 | 1 | _aGillan, Jennifer. | |
| 245 | 1 | 0 |
_aTelevision brandcasting : _bthe return of the content-promotion hybrid / _cJennifer Gillan. |
| 260 |
_aNew York : _bRoutledge, _c2015. |
||
| 300 |
_axvii, 275 p. : _bill ; _c23 cm. |
||
| 365 |
_aGDP _b39.99 |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 4 |
_aTelevision broadcasting _xUnited states |
|
| 650 | 4 |
_aTelevision broadcasting _vUnited states _xTecnology innovation |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c252718 _d252718 |
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