| 000 | 00777nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20210310144311.0 | ||
| 008 | 210301s2017 nyua|||| |||| 001 0 eng | ||
| 020 | _a9781285429786 (hbk) | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a658.8 _bHOS |
||
| 100 | 1 | _aHoffman, K. Douglas | |
| 245 | 1 | 0 |
_aServices marketing : _bconcepts, strategies, & cases / _cK. Douglas Hoffman, John E. G. Bateson. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bCengage Learning, _c2017. |
||
| 300 |
_axv, 458 p. : _bill. ; _c26 cm. |
||
| 365 |
_aUSD _b249.95 |
||
| 504 | _aGlossary: p. 428-442. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 700 | 1 |
_aBateson, John E. G. _ejt. aut. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c253862 _d253862 |
||