| 000 | 00836nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20220525160213.0 | ||
| 008 | 220518s2013 ii a|||| b||| 001 0 eng | ||
| 020 | _a9789332542204 (pbk) | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a658.82 _bKES |
||
| 100 | 1 | _aKeller, Kevin Lane. | |
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob. |
| 250 | _a4th ed. | ||
| 260 |
_aTamil Nadu : _bPearson, _c2015. |
||
| 300 |
_axxix, 586 p. : _bill. (chiefly col.) ; _c25 cm. |
||
| 365 |
_aIRS _b895.00 |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 4 |
_aSales promotion _xManagement. |
|
| 700 | 1 |
_aParameswaran, Ambi M. G. _ejt. aut. |
|
| 700 | 1 |
_aJacob, Isaac. _ejt. aut. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c256000 _d256000 |
||