| 000 | 00860nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20220525161013.0 | ||
| 008 | 220518s2016 nyua|||| b||| 001 0 eng | ||
| 020 | _a9781259253065 (pbk) | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a658.8 _bINT |
||
| 100 | 1 | _aCateora, Philip R. | |
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money. |
| 250 | _a17th, McGraw-Hill education Int. ed. | ||
| 260 |
_aNew York : _bMcGraw Hill Education, _c2016. |
||
| 300 |
_axxxvi, 662 p. : _bcol. ill. ; _c28 cm. |
||
| 365 |
_aGBP _b54.99 |
||
| 504 | _aGlossary: p.622 - 630. Includes bibliographical references and index. | ||
| 650 | 4 | _aMarketing. | |
| 700 | 1 |
_aGilly, Mary C. _ejt. aut. |
|
| 700 | 1 |
_aGraham, John L. _ejt. aut. |
|
| 700 | 1 |
_aMoney, R. Bruce. _ejt. aut. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c256002 _d256002 |
||