000 01093pam a22003614a 4500
001 6016793
003 BD-DhUL
005 20220906111922.0
008 051006s2019 ii a b 001 0 eng
010 _a 2005029392
020 _a9789353069834 (pbk)
035 _a(OCoLC)ocm61879739
035 _a(NNC)6016793
040 _aDLC
_cDLC
_dYDX
_dBAKER
_dIG#
_dBTCTA
_dYDXCP
_dOrLoB-B
_dBD-DhUL
042 _apcc
050 0 0 _aHF5415.32
_b.S35 2007
082 _a658.8342
_bSCC
100 1 _aSchiffman, Leon G.
245 1 0 _aConsumer behavior /
_cLeon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar.
250 _a12th ed.
260 _aNoida :
_bPearson,
_c2019.
300 _axxx, 670 p. :
_bcol. ill. ;
_c25 cm.
365 _b950.00
_aIRS
504 _aGlossary: p. 627-644.
504 _aIncludes bibliographical references and index.
650 0 _aConsumers.
650 0 _aMarketing.
700 1 _aWisenblit, Joseph.
_ejt. aut.
700 1 _aKumar, S. Ramesh.
_ejt. aut.
942 _2ddc
_cBK
948 1 _a20061229
_bc
_crad1
_dMPS
948 2 _a20080307
_ba
_crad1
_dMPS
999 _c256885
_d256885