000 | 00864nam a22002777a 4500 | ||
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003 | BD-DhUL | ||
005 | 20221004102849.0 | ||
008 | 221002s2017 xxua|||| |b|| 001 0 eng | ||
022 | _2978134151922 (hbk) | ||
040 |
_aBD-DhUL _cBD-DhUL |
||
082 |
_a647.94 _bMAR |
||
245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cedited by Philip Kotler...[et al.] |
250 | _a7th ed. | ||
260 |
_aBoston : _bPearson, _c2017. |
||
300 |
_axxii, 358 p. : _bcol. ill. ; _c28 cm. |
||
365 |
_aUSD _b193.32 |
||
504 | _aGlossary: p. 634-641. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 4 |
_aHospitality Industry _xMarketing. |
|
650 | 4 | _aTourism. | |
700 | 1 |
_aKotler, Philip _eaut. |
|
700 | 1 |
_aBowen, John T. _ejt. aut. |
|
700 | 1 |
_aMakens, James C. _ejt. aut. |
|
700 | 1 |
_aBaloglu, Seyhmus _ejt. aut |
|
942 |
_2ddc _cBK |
||
999 |
_c257190 _d257190 |