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| 001 | 20127682 | ||
| 003 | BD-DhUL | ||
| 005 | 20221113101145.0 | ||
| 008 | 171103s2019 nyua b 001 0 eng | ||
| 010 | _a 2017045383 | ||
| 020 | _a9780134734842 (hbk) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dBD-DhUL |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.M29 2019 |
| 082 |
_a658.83 _bMAM |
||
| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 0 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bPearson, _c2019. |
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| 300 |
_axxvi, 856 p. : _bcol. ill. ; _c28 cm. |
||
| 365 |
_aUS$ _b299.99 |
||
| 504 | _aGlossary: p. 824-838. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
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