000 00707nam a22002297a 4500
003 BD-DhUL
005 20231224122323.0
008 231212s2018 B a|||| b||| 001 0 eng
020 _a9783662553800 (hbk)
040 _aBD-DhUL
_cBD-DhUL
082 _a658.812
_bKUC
100 1 _aKumar, V.
245 1 0 _aCustomer relationship management :
_bconcept, strategy, and tools/
_cKumar V., Werner Reinartz,
250 _a3rd.
260 _aBerlin :
_bSpringer,
_c2018.
300 _axxv, 411 p. :
_bcol. ill. ;
_c26 cm
365 _aEuro
_b79.99
504 _aIncludes bibliographical references and index
650 4 _aCustomer relations
700 1 _aReinartz, Werner
_ejt. au
942 _2ddc
_cBK
999 _c258650
_d258650